The home of the Cincinnati Bengals has been renamed to Paycor Stadium as part of an extended partnership with the human capital management management company.
Paycor has been headquartered in Cincinnati for over 30 years, and its branding will begin to be integrated throughout the stadium in the coming months.
“This is a move that I think my father would have agreed to. He was always for what is best for the football team,” commented Bengals President, Mike Brown.
“This partnership allows the Bengals to continue to compete at the highest level in the NFL and exemplifies our long-term commitment to the community.”
Previously called the Paul Brown Stadium, the new naming rights deal looks to continue a shared vision and commitment to the Cincinnati community and ‘drive increased national awareness’ for both organisations.
Raul Villar Jr, Chief Executive Officer of Paycor, added: “Through a strategic partnership with our hometown team, the Cincinnati Bengals, we are beyond thrilled to introduce Paycor Stadium to the world.
“As Paycor continues to grow and reach customers throughout the US, our mission of empowering leaders to build winning teams perfectly aligns with the defending AFC Champions.
“As longtime fans, this is a big point of employee pride and we are honoured to support our local team and build on the legacy of Paul Brown.”
The NFL team made it clear that whilst its home stadium will take on a new name, ‘the legacy of Paul Brown will live on forever’.