Real Madrid and BMW pursue shared sustainability commitments
Real Madrid has partnered with automotive manufacturer BMW Spain in a bid to pursue mobility, sustainability and diversity initiatives, replacing Audi.The La Liga club’s...
Liverpool secures 17-years of Standard Chartered Bank partnership
Liverpool FC (LFC) has extended its collaboration with Standard Chartered Bank for a further four years, remaining as partners until the end of the...
Pogon introduces Betcris to Ekstraklasa in bookmaker partnership
Pogon Szczecin has signed a sponsorship deal with Betcris Poland which sees the online betting firm become the Polish football club's key partner.The Ekstraklasa...
Athletes educated on responsible gambling via Sportradar initiative
Sportradar has introduced a programme which supports athletes in responsible betting, as part of a partnership with several mental health and safer gambling organisations. The...
Bengals opens up fan engagement in Betfred partnership
The Cincinnati Bengals and Betfred have announced a multi-year partnership which sees the sports betting company become the team's official sports betting partner.The NFL...
NHL marks BioSteel’s first move in a league with hydration partnership
The NHL has revealed a partnership with BioSteel Sports Nutrition Inc which names the company the official hydration partner of both the league and...
Polish football ‘significantly expands’ Opta Data use with Stats Perform
PKO BP Ekstraklasa is enhancing its official data partnership with Stats Perform which will give the league access to its Opta data.The data and...
Marseille continues ‘awareness and prevention’ venture with FDJ group
Olympique de Marseille (OM) and the FDJ group are continuing their partnership for three additional seasons as the latter’s sports betting brands continue to...
Golf governing bodies pursue wider audience in TikTok partnership
The PGA Tour, DP World Tour and The R&A - organisers of The Open Championship - have announced a content partnership with video-based social...
IMG enhances sports betting experience with PointsBet partnership
IMG Arena has secured a partnership with PointsBet, which will see the sportsbook offer bettors on-demand streaming access to more than 40,000 games and...