Socios.com moves to Rugby Union in three Premiership partnerships
Socios.com has formed partnerships with Rugby Union teams Leicester Tigers, Harlequins and Saracens.The three clubs will launch fan tokens on the blockchain platform, which...
AC Milan eyes up fashion partnership with Hally & Son
AC Milan has announced a partnership with Hally & Son which sees the eyewear brand become the official fashion eyewear partner of the Rossoneri...
ECB makes cricket ‘even more accessible’ in Sky Sports media deal
The England and Wales Cricket Board (ECB) has extended its media rights deal with Sky Sports through to 2028 to produce more of the...
BetMGM enhances baseball commitment in ‘transformative’ MLB deal
MLB and BetMGM have expanded their partnership which has designated MGM Resorts as the sport's first official gaming sponsor since 2018.The sports betting and...
Real Madrid and BMW pursue shared sustainability commitments
Real Madrid has partnered with automotive manufacturer BMW Spain in a bid to pursue mobility, sustainability and diversity initiatives, replacing Audi.The La Liga club’s...
Liverpool secures 17-years of Standard Chartered Bank partnership
Liverpool FC (LFC) has extended its collaboration with Standard Chartered Bank for a further four years, remaining as partners until the end of the...
Pogon introduces Betcris to Ekstraklasa in bookmaker partnership
Pogon Szczecin has signed a sponsorship deal with Betcris Poland which sees the online betting firm become the Polish football club's key partner.The Ekstraklasa...
Athletes educated on responsible gambling via Sportradar initiative
Sportradar has introduced a programme which supports athletes in responsible betting, as part of a partnership with several mental health and safer gambling organisations. The...
Bengals opens up fan engagement in Betfred partnership
The Cincinnati Bengals and Betfred have announced a multi-year partnership which sees the sports betting company become the team's official sports betting partner.The NFL...
NHL marks BioSteel’s first move in a league with hydration partnership
The NHL has revealed a partnership with BioSteel Sports Nutrition Inc which names the company the official hydration partner of both the league and...