Benfica partners Genius Sports in live data deal
SL Benfica has formed a deal with Genius Sports which includes live tracking data, analytics and enhanced broadcasting, in an expansion of its Portuguese...
Binance continues football venture in sponsoring three CBF tournaments
The Confederação Brasileira de Futebol (CBF) has partnered with Binance, which becomes the exclusive crypto sponsor of the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão...
Sage named official insights partner of cricket’s The Hundred
Sage has become the official insights partner of The Hundred and, from 2023 onwards, The Hundred Draft will also be powered by the company.The...
StatsBomb data-driven partnership ‘may uncover next football star’
StatsBomb has been named as an official data provider for the Tournoi Maurice Revello and the Sud Ladies’ Cup.The partnership looks to create a...
Houston Astros link with BetMGM for new fan experiences
Major League Baseball’s (MLB) Houston Astros have named sports betting and iGaming operator, BetMGM, as the team’s exclusive sports betting partner.Marking the firm’s first...
Liverpool expands in sport betting market with Interwetten partnership
Liverpool FC (LFC) has formed a long-term regional partnership with sports betting operator, Interwetten, which will include offline promotions and content on LFC’s digital...
NWSL advocates for ‘closing the pay gap’ in UKG partnership
The National Women’s Soccer League (NWSL) has formed a multi-year partnership which makes HR, payroll, and workforce management company, UKG, the first-ever title sponsor...
NFL continues UK and Ireland sponsorship deal with 888sport
The National Football League (NFL) has renewed its partnership with 888sport, with the betting operator continuing to sponsor its London fixtures. Under the terms of...
Binance becomes main global sponsor of Argentina national teams
The Argentine Football Association (AFA) has extended its relationship with Binance with a five-year deal that names the company as the main global sponsor...
Socios.com forms 26 MLS deals as official league partner
Major League Soccer (MLS) has created a multi-year partnership with Socios.com as the fan engagement and rewards company becomes an official partner of the...