LA Rams introduce industry-first virtual venue with 6Connex
The Los Angeles Rams have launched a year-round virtual venue, built by 6Connex, which becomes the first of its kind in the sports industry.The...
Sky Sports maintains exclusive rights to The Masters
Augusta National has agreed an extension of its broadcast agreement with Sky Sports which is to remain the exclusive home of The Masters.The multi-year...
CD Malacateco becomes latest football club in Betcris sponsor portfolio
Toros del Malacateco (CD Malacateco) has partnered with international betting firm Betcris, with the company becoming the official sponsor of the Guatemalan top-flight football...
Wasabi Technologies links with Boston Red Sox via FSG deal
Cloud storage company Wasabi Technologies has signed a partnership deal with Fenway Sports Group, the holding company of Premier League club Liverpool FC and...
Topps partners UEFA and Mourinho for EURO 2024 collectibles
UEFA has finalised a deal with The Topps Company which will become an official licensed partner of UEFA EURO 2024, UEFA EURO 2028 and...
Clutch gains ‘camera visible’ branding spots throughout the NHL
The National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online pre-owned car retailer of the sport in...
Al Sadd SC becomes New Balance’s first Middle East sponsorship
Al Sadd SC has formed a collaboration with sports footwear and apparel brand, New Balance, as the latter becomes the official partner of the...
USL impacts local communities in Hisense USA partnership
The United Soccer League (USL) has formed a multi-year partnership with Hisense USA, a television and appliance provider, making the company the official television...
Necaxa take on Genius Sports in ‘transformative’ data tracking partnership
Genius Sports has announced a data tracking and video augmentation partnership with Liga MX club Necaxa. The data, technology and broadcast company’s tracking technology will...
GoBubble ‘eradicates online hate’ for Australian football
The A-Leagues and Professional Footballers Australia (PFA) have announced a partnership with UK based safety technology company, GoBubble, which will hide hateful comments on...