Atlético Mineiro extends Betano front-of-shirt sponsorship
Atlético Mineiro has announced the renewal of its sponsorship agreement with Betano, which will continue to appear on the team's shirt until the end...
FIFA fills final partner position for World Cup with QatarEnergy
FIFA has revealed QatarEnergy as an official partner which joins the line-up of companies supporting the upcoming FIFA World Cup Qatar 2022. The liquified natural...
Sport Climbing viewership rises in Europe with Discovery deal
The International Federation of Sport Climbing (IFSC) has formed a partnership with Discovery Sports, which will broadcast all IFSC World Cup and World Championship...
Liverpool FC launches its first ‘charitable’ NFT collection
Liverpool FC (LFC) is launching its first official NFT collection - the LFC Heroes Club - in a partnership with digital artwork company, Sotheby’s.The collection...
NBC and PointsBet expand Chicago Bulls BetCast to cover further three...
NBC Sports Chicago and PointsBet have revealed that they are to present a three-game series of alternate sports-betting presentations, entitled BetCast, covering Chicago Bulls...
NFL and StatusPRO create ‘new era’ VR gaming title
The National Football League (NFL) has formed a partnership with sports technology and gaming company, StatusPRO, to create an NFL-licensed virtual reality (VR) simulation...
LaLiga Tech and 1190 Sports combat piracy in major sports competitions
LaLiga Tech, a sports and entertainment industry technology provider, has partnered with 1190 Sports to protect sports competitions in Latin America against piracy as...
Premier Lacrosse to air exclusively across ESPN channels
The Premier Lacrosse League (PLL) and ESPN have formed a four-year media rights agreement that will span the network’s broadcast, cable and streaming platform.The...
Developers can create UFC mobile games following Skillz deal
Ultimate Fighting Championship (UFC) has formed a multi-year partnership with mobile games platform, Skillz, to ‘bring competition’ to players worldwide.Announced at the Game Developers...
Capgemini strengthens women’s rugby commitment in extended deal
World Rugby has expanded its partnership with Capgemini, which will now become a global partner of Women in Rugby and a worldwide partner of...