The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform,

Fans in attendance at the arena may receive giveaways from for what is being described as ‘one of the most anticipated fights of the year’.

Dominic Rae, Sponsorships Manager for, commented: “We’re delighted to be backing Big Drama in Japan and a boxing superstar in the shape of Murata. 

“Everyone at is eagerly anticipating the fight and both fans in attendance on the night and those watching worldwide are guaranteed a memorable night thanks to our in-arena giveaways and on-site promotions.”

The world middleweight unification match is set to take place at the 36,000 capacity Saitama Super Arena with an expected multi-million global viewership.

The firm’s logo is set to appear on the entrance shirt and trunks of Murata, and in ‘prominent’ positions around the canvas.

On the partnership, Ryōta Murata added: “’s ambition in crypto gaming matches mine in the ring. It’s an honour to join’s roster of worldwide talent as their representative in Japan and I cannot wait to put on a show that lives up to the excitement around their debut in my homeland.

“Fight fans coming to Big Drama in Japan should expect fireworks in the ring thanks to me and outside thanks to”

Last month, deepened its involvement in combat sports by expanding its role as official betting partner of the Ultimate Fighting Championship (UFC) to include Brazil.

This collaboration was initially announced in 2021, and witnessed solidify its standing in the Octagon by becoming UFC’s partner in both Latin America and Asia.

This month, Haas F1 Team driver Pietro Fittipaldi also revealed a partnership with ahead of the Formula One season which began on 20 March.

Pietro was also joined by his brother Enzo, the Charouz F2 Racing team driver, in becoming the firm’s Brazilian representatives for the 2022 renewal, as the pair now provide F1 fans with analysis of each race.

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