Betfred secures longest title partnership in Super League history
Betfred has announced a two-year extension to its existing deal with Super League Europe, taking it through to the end of the 2023 season.The...
PCA strengthens gamble awareness in partnership with EPIC
The Professional Cricketers’ Association (PCA) is to enhance education of the issues of gambling in the sport via a four-year partnership with EPIC Risk...
NHL renews Chemours partnership in sustainability push
The National Hockey League (NHL) has announced an extension of its deal with chemistry company Chemours to continue to provide environmentally and economically sustainable...
Chevron sponsors LGPA to ‘champion’ women in sports
The Ladies Professional Golf Association (LPGA), with IMG, has announced Chevron as the new title sponsor of The Chevron Championship through a six-year partnership.The...
Umbro unveils RFU home kits with first for women’s rugby
Umbro has revealed new England Rugby home kits to be worn by the England men’s and women’s teams for the 2021/22 season.For the first...
Eleven secures multi-territory AFC media rights
Eleven has acquired broadcasting rights to the Asian Football Federation (AFC) and is set to launch in multiple territories across Southeast Asia and Hong...
Stats Perform tackles online abuse following Signify partnership
The impact of online abuse on professional sports is to be examined this Thursday in a webinar hosted by Stats Perform.In August 2021, the...
A-League Men net first time rebranding in Isuzu partnership
The A-League has secured Isuzu as its first naming rights sponsor in a three-year deal with the vehicle manufacturing company.As the season gets underway...
Bundesliga becomes part of fantasy game in Sorare partnership
Bundesliga has signed an agreement with Sorare to be part of a Non-Fungible Token (NFT) fantasy game in a bid to reach more fans.The...
Fulham FC to develop ‘global fanbase’ in Asiabet33 partnership
Fulham Football Club has announced a partnership with Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season.The Championship side...