Eleven diversifies Belgium football content with LIVENow deal
LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis.Hoping...
Betclic promotes equality in Portuguese basketball sponsorship
Betclic has entered an agreement to provide The Portuguese Women's Basketball League the same sponsorship pay as the men's competition.Over the next three years,...
Eight Serie A clubs partner with eToro
Eight clubs in Italy's Serie A have secured a new partnership with eToro, a social trading and investment platform, for the 2021/22 season.In partnership...
Genius Sports builds upon Entain and BetMGM partnership
Genius Sports has announced an expansion of its existing agreement with Entain and BetMGM in a bid to increase NFL data and fan engagement.The...
Fiorentina partner Olybet in international development boost
ACF Fiorentina has signed an agreement for sports betting platform, Olybet, to gain exposure at the Artemio Franchi Stadium in being named its official...
Castore builds sports links in supplying CSA kit
Cricket South Africa (CSA) has introduced Castore as its official apparel partner for the next three years.The collaboration, running from October 1 2021 to...
Bet365 revealed as official betting partner of Boxxer
Boxxer has announced a partnership with bet365, which has become the official betting partner of the organisation, along with Sky Sports boxing.In an attempt...
LV Bet secures stadium naming rights of Boreham Wood FC
LV Bet has entered into a partnership with Boreham Wood FC to expand its UK coverage by becoming the stadium-naming partner of the club.The...
EuroLeague expands UK viewership in FreeSports deal
EuroLeague Basketball has announced a partnership that sees FreeSports as its official broadcasting channel for fans in the UK for 2021-22 Turkish Airlines EuroLeague...
FonBet ‘cooperates with KHL’ in new sponsorship approach
As the Kontinental Hockey League (KHL) continues, Fonbet has restructured its approach to ‘cooperate with the league’, by placing a greater focus on supporting...