Premier Sports secures sponsorship and media deal with UK top-flight ice...
The UK’s Elite Ice Hockey League (EIHL) has penned a deal with Premier Sports, with the aim of enhancing the sport’s profile across the...
LaLiga partners with Socios.com in fan engagement promotion
LaLiga has announced that blockchain-driven solution Socios.com has become its new global fan engagement partner, in a bid to further engage the league’s global...
DRL secures blockchain ‘bullseye’ with Algorand partnership
The Drone Racing League (DRL) has formed a partnership with blockchain platform Algorand, with the aim of leveraging the service to enhance its fan...
EA Sports to bring ‘unique characteristics of football’ with Seria A
EA Sports has announced its new partnership with Lega Serie A, beginning with the FIFA 22 title, which includes 14 exclusively licensed teams.In line...
Eleven Sports heightens basketball content in Italy
Eleven Sports has joined the Euroleague Basketball family in becoming the OTT platform broadcaster for its competitions in Italy, consisting of coverage for the...
Three Premier League teams ink deals with Parimatch
Three Premier League clubs - Aston Villa, Brighton and Hove Albion and Southampton - have signed agreements with sports betting tech developer Parimatch Tech.Under...
Leeds United land ‘first club to sell on TikTok’ title
In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...
Hibernian links with Sportemon Go in Scottish football first
Hibernian Football Club has announced an official partnership with Sportemon Go, (SGO), where the latter will invest a significant six figure sum each season...
Crypto.com to become PSG official cryptocurrency platform
Paris Saint-Germain has announced a multi-year partnership with cryptocurrency platform Crypto.com, which will become its official cryptocurrency platform partner.The partnership will also include the...
Lexus secures partnership with 2021 Davis Cup
Sports car manufacturer Lexus has been named the official automotive sponsor of the Davis Cup by Rakuten Finals 2021 international men’s tennis tournament.As automotive...