DraftKings to launch sports-themed NFT Marketplace
DraftKings has announced it will launch a DraftKings Marketplace - a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and...
Inter Milan finalises Socios.com front-of-shirt sponsorship
Inter Milan has aligned with blockchain providers for the sports and entertainment industry Chiliz, in a tie-up which will see the Serie A club...
Kuehne+Nagel signs up as Birmingham 2022 Commonwealth Games sponsor
Global transport company Kuehne+Nagel has been designated as the official logistics providers of the Birmingham 2022 Commonwealth Games by event organisers.Following the invitation to...
DraftKings seals duo of golf partnerships
DraftKings has been designated as the first betting operator of the World Golf Championships-FedEx St Jude Invitational, in addition to the first official betting...
Chelsea FC delivers Zapp sponsorship collaboration
Chelsea FC has named grocery and everyday items delivery service app Zapp as the Premier League club’s official European on-demand convenience and grocery delivery...
Toyota withdraws Tokyo 2020 Olympics TV advertisements in Japan
Automotive manufacturer Toyota has confirmed it will pull all Tokyo 2020 Olympics-related television advertisements during the upcoming Summer Games due to the controversy surrounding...
Burnley unveils ‘multi-million pound’ Spreadex shirt sponsorship
Premier League club Burnley FC has named UK betting firm Spreadex as the team’s new principal front-of-shirt sponsor.As part of the ‘multi-million pound’ tie-up,...
Paris 2024 organisers enlist Decathlon as official partner
French sporting goods retailer Decathlon has signed up as the newest sponsor of the Paris 2024 Olympic Games.The sports shop chain will join the...
Pittsburgh Pirates ink BetMGM marketing collaboration
Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.The terms of the partnership include...
WynnBet makes NFL debut with Detroit Lions sponsorship
WynnBet has further enhanced its sports sponsorship activities, partnering with the Detroit Lions of the National Football League (NFL), in its debut deal with...