Slovak Fortuna Liga and Stats Perform build on existing relationship
The Slovak Fortuna Liga has named sports tech company Stats Perform as its official data partner, building on the existing relationship between the two...
Manchester United makes sustainability pledge with Renewable Energy Group
Manchester United has reinforced its commitment to environmental sustainability through a new partnership with the Renewable Energy Group.The Premier League club and Renewable Energy...
Team GB becomes first Olympic team to launch NFT collection
Team GB has become the first Olympic team to create its own range of non-fungible tokens (NFTs) in collaboration with commerce provider Tokns, to...
Gatorade signs up as Angel City FC founding partner
Angel City FC has recruited drinks company Gatorade to the National Women’s Soccer League (NWSL) expansion team’s top-tier sponsorship category.As a founding partner of...
Stevenage secures two-year sponsorship with Amazon’s Prime Gaming
Amazon Prime’s Prime Gaming has inked a two-year sponsorship agreement with EFL League Two side Stevenage FC, which runs until the end of the...
AFC Ajax signs up Coca-Cola as official partner
AFC Ajax has designated Coca-Cola European Partners as an official partner to the Eredivisie champions for the next three years.The partnership will have a...
William Hill secures title sponsorship of Racing League
UK horse racing’s first team-based competition which aims to revive public interest in the sport, the Racing League has named William Hill as the...
Sportradar and Bally’s Interactive forge long-term betting collaboration
Sportradar has aligned with Bally’s Interactive, a division of Bally’s Corporation, in a new five-year sports betting partnership.As part of the agreement, Sportradar will...
NASCAR and Penn Interactive expand partnership in Arizona
Penn Interactive, a subsidiary of Penn National Gaming, has inked an expanded agreement with NASCAR as part of a multi-year access partnership in the...
Watford inks ‘club-record’ principal partnership with Stake.com
Newly promoted Premier League side Watford FC has partnered with crypto casino and sports betting platform Stake.com in a ‘club-record deal’.Beginning in 2021/22, the...