UFC launches KICK channel to enhance live viewing experiences
The UFC has announced the launch of a dedicated channel on gaming and live streaming platform KICK, as part of a wider partnership. This announcement...
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
Spanish top-flight football league La Liga, has announced a partnership with Sportsbet.io, a crypto casino and sportsbook, to improve fan engagement.Under the agreement, the...
bet365 takes local sponsorship approach to US sports
UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...
Southampton scores fintech partnership with Ebury
Southampton Football Club has confirmed a partnership with global financial firm Ebury that sees the latter supplement the Premier League club with its payment...
NHL renews long-standing military support partnership
The National Hockey League (NHL) has renewed its US partnership with the Navy Federal Credit Union, continuing a deal dating back over six years.Terms...
Golden State Warriors dive into blockchain with Coinbase
Ahead of the start of the new NBA season, the Golden State Warriors have partnered with cryptocurrency exchange Coinbase. The Warriors named Coinbase as its...
NHL doubles down in Nordics with two betting partnerships
The US National Hockey League (NHL) has signed separate deals with two prominent betting operators in Europe’s Nordics region.Firstly, the league has renewed its...
Kitman Labs extends Rangers partnership to optimise talent performance
Software-as-a-Service company Kitman Labs has extended its partnership with Rangers FC in a bid to expand on its usage of the Performance Medicine, Optimisation...
FC Barcelona-Atletico set to become first league game held in the...
The 22 December La Liga fixture between FC Barcelona and Atletico Madrid is reportedly set to be held in Miami, Florida after the Royal...
Sportradar to enter next phase of NBA fan evolution with suite...
Sportradar is expanding its partnership with the NBA through the launch of a new suite of next-generation products designed to elevate fan engagement with...