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Partners
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BREAKING
Basketball
Time to read: 3 min
SoFi and Jayson Tatum partner for $1m financial literacy initiative
February 14, 2024
Saudi
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Asia
Time to read: 2 min
PepsiCo’s SPL deal showcases commercial growth of Saudi football
February 14, 2024
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Fan Engagement
Time to read: 3 min
Van Dijk and Jill Scott join Heineken’s “Cheers To The Real Hardcore Fans” campaign 
February 13, 2024
Boxer defending himself on the ropes.
BREAKING
Boxing
Time to read: 3 min
Checkd Dev launches “one-stop-shop” Boxing News app
February 13, 2024
The Santiago Bernabéu
BREAKING
Football
Time to read: 3 min
NFL selects Real Madrid's stadium for regular season game
February 13, 2024
Premier League
BREAKING
Football
Time to read: 3 min
Premier League club finances debate shows no signs of dying down
February 12, 2024
Betano builds up global sports profile with CONMEBOL deal
BREAKING
Europe
Time to read: 2 min
Betano builds up global sports profile with CONMEBOL deal
February 9, 2024
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BREAKING
Europe
Time to read: 3 min
Hanover Sport enlists roster of industry veterans to unlock new sporting strategies
February 9, 2024
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BREAKING
Golf
Time to read: 2 min
England Golf & Zellar aim to make golf greener
February 9, 2024
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BREAKING
Basketball
Time to read: 3 min
DAZN brings FIBA’s Courtside 1891 to deliver basketball content
February 9, 2024
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BREAKING
Horse Racing
Time to read: 2 min
McLaren adds Airwallex to growing partnership portfolio
February 5, 2024
DraftKings
BREAKING
Basketball
Time to read: 2 min
DraftKings adds LeBron James to sports partnership roster
February 1, 2024
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BREAKING
Latest News
Time to read: 2 min
2024 Olympics gears up with Visa & Fibank custom debit cards
February 1, 2024
Genius and Extrela Bet: three pillars for protecting safeguarding Brazilian sports
BREAKING
Fan Engagement
Time to read: 6 min
Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way in sponsorship innovation
February 1, 2024
Woods driving at PGA TOUR
BREAKING
Golf
Time to read: 3 min
PGA TOUR Enterprises transforms players into equity holders
February 1, 2024
STARLUX raises California profile with LA Dodgers partnership
BREAKING
Latest News
Time to read: 3 min
STARLUX raises California profile with LA Dodgers partnership
January 31, 2024
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BREAKING
Latest News
Time to read: 2 min
MLB & JTB offer hospitality packages in new multi-year partnership
January 29, 2024
San Francisco 49ers
BREAKING
Fan Engagement
Time to read: 3 min
San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl clash
January 29, 2024
Football fans watching a game in a stadium.
BREAKING
Basketball
Time to read: 3 min
NBC partners with Cosm for "Shared Reality" sports matches
January 26, 2024
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BREAKING
Football
Time to read: 2 min
AFA adds FeedConstruct to growing sponsorship portfolio
January 26, 2024
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BREAKING
Football
Time to read: 2 min
AC Milan continue to promote air quality with Clivet partnership renewal
January 25, 2024
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BREAKING
Football
Time to read: 2 min
Paolo Guerrero to strengthen Betsson’s LatAm expansion
January 25, 2024
A football sat upon money (Euros)
BREAKING
Football
Time to read: 2 min
Spanish Footballers Association signs integrity partnership with DGOJ 
January 24, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026