Nike continues as long-term kit supplier of NBA & WNBA
As the WNBA season draws to a close and the NBA campaign is set to begin, Nike has announced a landmark contract extension with...
FanDuel takes over from Bally’s as Diamond Sports regional partner
FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...
Premier League sets up Beijing office to lead China growth plans
The Premier League’s interest in the commercial value of Asia is reaching a crescendo with the English top-flight establishing a new office in Beijing.China...
Sheffield United sign crypto partner in midst of 2024/25 Championship season
The relationship between football and cryptocurrency continues to step up as the 2024/25 season progresses, with Sheffield United FC the latest to announce a...
SBC Summit Latinoamérica: Original ‘Sweeper Keeper’ René Higuita to Keynote
Former Colombian goalkeeper and the man behind the historic ‘Scorpion Kick’, René Higuita is set to deliver a keynote address to 4,000 attendees at...
Manchester United targets ‘vital’ Asian fanbase in new deal
Manchester United has announced that Tiger Beer will become the club’s official beer partner. At the heart of this deal is the Premier League club’s...
Juventus expands TikTok partnership to focus on Women’s team
Serie A giants Juventus has extended its partnership with TikTok Italia and will expand the agreement by placing a greater focus on enhancing the...
Racing Club’s Roby Martinez Alvarez – Maintaining DNA amid commercial deals
Latin America is home to some of the most passionate sports fans in the world, especially when it comes to football. An important and...
T-Mobile becomes official partner of McLaren F1 team
McLaren F1 Racing has announced T-Mobile as an official partner of the team for the upcoming US Grand Prix. T-Mobile will become an exclusive 5G...
Insider Sport to provide on-the-ground coverage of SPORTEL Monaco
The Insider Sport team is getting ready to attend the Sportel Monaco conference taking place later this month, preparing for a range of conference...