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AFA
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Latest News
Time to read: 2 min
Argentine football takes a fintech focus with Naranja X partnership
January 23, 2024
TPV Cares and Barca Foundation holding up FC Barcelona kit to signify the new partnership.
BREAKING
Europe
Time to read: 3 min
FC Barcelona joins forces with PPDS to raise funds for vulnerable children
January 23, 2024
MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume
BREAKING
Comment
Time to read: 6 min
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
January 23, 2024
Backshot of a gamer celebrating.
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Esports
Time to read: 2 min
BLAST Premier announces GG.BET as exclusive global betting partner
January 22, 2024
credit: Shutterstock
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Latest News
Time to read: 3 min
Sports Illustrated to lay off entire staff amid publisher’s termination
January 22, 2024
credit: Shutterstock
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Basketball
Time to read: 2 min
FIBA & TCL continue to enhance brand awareness in partnership renewal
January 19, 2024
Ascot
BREAKING
Europe
Time to read: 3 min
Ascot Racecourse and UK Tote Group renewal pool betting partnership
January 19, 2024
Ebury partners with Rangers FC in latest sports marketing move
BREAKING
Europe
Time to read: 2 min
Ebury partners with Rangers FC in latest sports marketing move
January 19, 2024
credit: AC Milan
BREAKING
Football
Time to read: 2 min
AC Milan & CFI Financial partner to offer fans “unique opportunities”
January 18, 2024
Rugby ball branded with Guinness Six Nations
BREAKING
Fan Engagement
Time to read: 3 min
TikTok agrees new partnership with Six Nations Rugby with a focus on “online safety”
January 18, 2024
credit: Shutterstock
BREAKING
Horse Racing
Time to read: 2 min
McLaren F1 Team to showcase OKX brand for 2024 season
January 18, 2024
BREAKING
Europe
Time to read: 4 min
British & Irish Lions announce major expansion for women’s rugby
January 18, 2024
Sweden strengthens sports safeguarding with IBIA MoU
BREAKING
Europe
Time to read: 2 min
Sweden strengthens sports safeguarding with IBIA MoU
January 16, 2024
Rugby posts
BREAKING
Fan Engagement
Time to read: 3 min
Rugby League Commercial & IMG announce new Super League Game
January 16, 2024
UEFA Euro 2024
BREAKING
Europe
Time to read: 3 min
UEFA enlists BYD to boost ESG agenda ahead of Euro 2024
January 15, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Standard Liége & iDenfy partner to stamp out ticket fraud
January 12, 2024
Newcastle United
BREAKING
Europe
Time to read: 3 min
Newcastle Utd records £73m loss for 2022/23 but commercial and media progress
January 12, 2024
NHL Logo on flag
BREAKING
Latest News
Time to read: 2 min
NHL announces Tylenol as new partner with plans to “engage fans in Canada”
January 12, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
Ajax & Adidas to hit 30-year milestone in partnership extension
January 11, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 2 min
French bookies told to rein in marketing around Euros and Paris 2024
January 10, 2024
Feyenoord badge
BREAKING
Europe
Time to read: 2 min
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
January 10, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 4 min
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts campaign
January 8, 2024
UFC event.
BREAKING
Latest News
Time to read: 2 min
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
January 8, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026