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Betsson builds up Colombia profile with Atletico Nacional deal
BREAKING
Football
Time to read: 2 min
Betsson builds up Colombia profile with Atletico Nacional deal
January 5, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 3 min
Paddy Power’s Big 180 campaign hits £914k after most-watched final
January 4, 2024
Kansas City Royals
BREAKING
Behind the Badge
Time to read: 3 min
David Adams: New stadium will be a gamechanger for Kansas City Royals
January 4, 2024
PGA phone on a desk
BREAKING
Golf
Time to read: 2 min
Disruption continues as the PGA and LIV Golf merger delayed until 2024
January 3, 2024
BREAKING
Cricket
Time to read: 2 min
International Cricket Council extends sponsorship with Coca-Cola
January 2, 2024
Credit: Shutterstock
BREAKING
Horse Racing
Time to read: 3 min
Stake launches 'Stake F1 Team' in Sauber rebrand
January 2, 2024
BREAKING
Europe
Time to read: 3 min
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
December 29, 2023
Argentine Football Association (AFA), VBET
BREAKING
Europe
Time to read: 2 min
Argentine football betting engagement continues with VBET deal
December 22, 2023
Svenska Spel
BREAKING
Europe
Time to read: 2 min
Svenska Spel renews Swedish women’s football partnership
December 22, 2023
UEFA confident in case against Super League breakaway despite ECJ ruling
BREAKING
Europe
Time to read: 3 min
UEFA confident in Super League case despite ECJ ruling
December 21, 2023
MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume
BREAKING
Europe
Time to read: 5 min
MPs: Premier League plans ‘will not significantly reduce’ betting ad volume
December 21, 2023
William Hill
BREAKING
Horse Racing
Time to read: 2 min
William Hill makes Boxing Day debut at Aintree
December 21, 2023
BREAKING
Latest News
Time to read: 1 min
Reports: Amazon and Diamond Sports discuss investment option  
December 20, 2023
NHL
BREAKING
Fan Engagement
Time to read: 2 min
NHL extends BetMGM deal for ‘unforgettable’ fan-focused activations
December 20, 2023
Betsson named Greek Cup sponsor in latest local marketing push
BREAKING
Europe
Time to read: 2 min
Betsson named Greek Cup sponsor in latest local marketing push
December 20, 2023
The Unit keeps up US expansion plans with Ohio Valley Wrestling deal
BREAKING
Latest News
Time to read: 3 min
The Unit keeps up US expansion plans with Ohio Valley Wrestling deal
December 20, 2023
Manchester City
BREAKING
Fan Engagement
Time to read: 2 min
Manchester City signs multi-year deal with cereal franchise Kellogg’s
December 18, 2023
BREAKING
Data
Time to read: 3 min
Racecourse Media Group taps Ellipse for AI data feeds to “demystify” horse racing 
December 18, 2023
Sauber
BREAKING
Latest News
Time to read: 2 min
Sauber goes for dual name sponsorship for 2024 F1 season
December 15, 2023
BREAKING
Africa
Time to read: 2 min
IMG takes up media rights distribution duties for CAF’s football schedule
December 12, 2023
BREAKING
Data
Time to read: 2 min
Sportradar signed as data integrity partner of ATP 
December 12, 2023
BREAKING
Football
Time to read: 3 min
RedBird welcomes Zlatan Ibrahimović as Senior Advisor to AC Milan ownership 
December 11, 2023
Saudi takes next sporting steps in hosting WTA Finals
BREAKING
Data
Time to read: 2 min
Stats Perform extends WTA data rights deal until 2030
December 11, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026