Centre ring partner revealed ahead of Jake Paul vs Mike Tyson
Energy drink brand CELSIUS has announced it will sponsor the anticipated heavyweight boxing clash between Mike Tyson and Jake Paul.As part of the agreement,...
MLS’ QUEST to engage the next-generation of US soccer fans
Major League Soccer (MLS) is experiencing a new growth phase, fuelled by increasing viewership, attendances and revenue, which in large part can be attributed...
Zverev and Bitpanda unite with shared ‘high standards’
Alexander Zverev, the world’s second-ranked tennis player, has signed a three-year exclusive partnership with crypto platform Bitpanda.As part of the agreement, Zverev will showcase...
Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?
British football is in high demand it seems, and not just from the Premier League’s worldwide fanbase. Big name celebrities, particularly North American ones,...
Premier Soccer League doubles down on responsible betting
Social responsibility has become a core focus in sports betting marketing, with responsible gambling an integral part of campaigns across various markets.Earlier this week,...
WSL enlists Anomaly to significantly bolster league’s brand
The Women’s Super League (WSL) will look to create new branding opportunities to fuel fan engagement as it brings on Anomaly as its new...
AC Milan partners with SPRIBE to tap into online casino sector
AC Milan has embarked on a new partnership with online casino operator SPRIBE with its multiplayer crash game Aviator becoming the club’s official crash...
UFC revenue feels the hit of fewer Q3 events as TKO...
One year after the merger of the UFC and WWE in Q3 2023, the duo’s parent company, TKO Group Holdings, continues to reap dividends.The...
OnLocation to continues as the NFL’s official hospitality provider
The NFL and premium hospitality provider OnLocation has renewed its partnership as the latter will continue to be the league’s official hospitality provider until...
Atlético Madrid keeps betting links in deal with Asian firm
Atlético Madrid has named its latest commercial partner, in a deal signalling yet another agreement between a prominent European football club and an Asian...