BetMGM strengthens NHL ties with Vegas Golden Knights renewal
The Vegas Golden Knights, one of the newest teams in the National Hockey League (NHL), has renewed its flagship betting partnership.BetMGM will continue as...
UFC to leverage IBM’s AI technology to enhance viewing experience
The UFC have entered into a new partnership with IBM to tap into the capabilities of AI to create a new viewing experience for...
NFL Christmas games bring big ad sales to Netflix
Netflix has sold out all available in-game ad inventory for its two upcoming NFL games on Christmas day.FanDuel will be the exclusive pregame sportsbook...
Leeds United launches merchandise on Fanatics to enhance fan shop experience
Leeds United has formed a new retail partnership with Fanatics to launch its licensed sports merchandise on its digital sports platform. The partnership seeks to...
Tottenham Hotspur enhances digital security with ExpressVPN
Tottenham Hotspur has signed a new two-year partnership with ExpressVPN to help bolster its digital security across all of its networks. As the official digital...
University of Miami athletes gain deeper medical insights with Kitman Labs
The University of Miami has integrated Kitman Labs’ Performance Medicine solution to enable its athletes with a deeper understanding of their medical health and...
Centre ring partner revealed ahead of Jake Paul vs Mike Tyson
Energy drink brand CELSIUS has announced it will sponsor the anticipated heavyweight boxing clash between Mike Tyson and Jake Paul.As part of the agreement,...
MLS’ QUEST to engage the next-generation of US soccer fans
Major League Soccer (MLS) is experiencing a new growth phase, fuelled by increasing viewership, attendances and revenue, which in large part can be attributed...
Zverev and Bitpanda unite with shared ‘high standards’
Alexander Zverev, the world’s second-ranked tennis player, has signed a three-year exclusive partnership with crypto platform Bitpanda.As part of the agreement, Zverev will showcase...
Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?
British football is in high demand it seems, and not just from the Premier League’s worldwide fanbase. Big name celebrities, particularly North American ones,...