Will US tax reform spark a sports franchise sell-off?
In 2002, Major League Baseball approved the sale of the Boston Red Sox for $380 million. Less publicised than the price was what made...
Gambling crackdown hits centre court as Roland Garros begins
France has relaunched its ‘Behind the Label’ campaign for the upcoming French Open at Roland Garros, to warn tennis fans about the risk of...
Borussia Dortmund signs Vodafone to power next five years
Borussia Dortmund (BVB) has named Vodafone its new main sponsor for the next five years following a social media post featuring next season’s kit...
Germany’s betting blueprint beats Premier League’s mess
Tipico has expanded its partnership with the Deutscher Fußball-Bund (DFB) to include the 3. Liga, making it a sponsor across all tiers of professional...
Crystal Palace Sports Centre to go all-electric by 2028
Can a listed sports venue go fully green?In the 1981 film Chariots of Fire, British runners trained against the wind on an old English...
Premier League adds Coca-Cola as latest partner for next season
The Premier League named Coca-Cola as its new official soft drink partner yesterday (May 21) in a deal set to commence at the start...
PDC explains why darts won’t follow boxing’s Middle East model
Boxing’s commercial success in the Middle East has been significant, prompting other sports to consider following a similar path. Darts is often mentioned in...
SailGP bets on docuseries to grow audience
SailGP has unveiled its first docuseries, Uncharted, offering a rare inside look at Jimmy Spithill’s transition from sailor to team CEO as the league...
Arsenal is taking lessons from Amazon not Manchester United
As Arsenal teams up with NTT DATA for a digital transformation partnership, Chief Commercial Officer Juliet Slot reveals why the club is rethinking what...
Visa’s Click to Pay for UEFA tickets to provide enhanced security...
Visa introduced its Click to Pay solution for football fans today (May 20), allowing for the purchasing of tickets for the UEFA Women’s EURO...