Pinterest signs first sports deal with WNBA champions
Pinterest steps into the sports world with a WNBA partnership, joining a growing trend of social platforms aligning with live sport.Pinterest is not the...
Football reigns as king of crypto investment, but for how long?
Football became the sport attracting the most investment from cryptocurrency businesses this season, with more than $243m paid out to organisations over the last...
West Ham’s beer partnership signals new local strategy
West Ham United and London Stadium have secured two separate partnerships with BrewDog, making the brewery the official beer provider for both the Premier...
UFC’s Tom Aspinall adds Champion to roster of commercial deals
UFC heavyweight champion Tom Aspinall has secured a partnership with American sportswear brand Champion, further expanding his commercial footprint across multiple industries.Announced today (May...
Betting firm signs first women’s sports franchise agreement
Betting operator BetMGM has signed a multi-year deal with the WNBA’s Las Vegas Aces, marking its first major partnership with a women’s professional team,...
Will US tax reform spark a sports franchise sell-off?
In 2002, Major League Baseball approved the sale of the Boston Red Sox for $380 million. Less publicised than the price was what made...
Gambling crackdown hits centre court as Roland Garros begins
France has relaunched its ‘Behind the Label’ campaign for the upcoming French Open at Roland Garros, to warn tennis fans about the risk of...
Borussia Dortmund signs Vodafone to power next five years
Borussia Dortmund (BVB) has named Vodafone its new main sponsor for the next five years following a social media post featuring next season’s kit...
Germany’s betting blueprint beats Premier League’s mess
Tipico has expanded its partnership with the Deutscher Fußball-Bund (DFB) to include the 3. Liga, making it a sponsor across all tiers of professional...
Crystal Palace Sports Centre to go all-electric by 2028
Can a listed sports venue go fully green?In the 1981 film Chariots of Fire, British runners trained against the wind on an old English...