Cazoo accelerates football exposure in becoming Valencia CF’s main partner
Valencia CF has signed a multi-year agreement with Cazoo, as the latter becomes the club’s main partner and shirt sponsor from the beginning of...
Kennedy becomes new face of AFL scoreboard in timekeeping partnership
The Australian Football League (AFL) has announced Kennedy as the official timekeeper of the league ahead of the 2022 Toyota AFL Premiership Season.The collaboration...
Man United end Russian Airlines Aeroflot sponsorship amid Ukraine conflict
Manchester United has announced the termination of its sponsorship agreement with Russian Airlines, Aeroflot, following the escalating conflict in Ukraine.In a statement, the Premier...
SBK strengthens horse racing presence via Lincoln Handicap sponsorship
SBK has entered into an agreement with the Arena Racing Company (ARC), securing the title sponsorship of the Lincoln Handicap race.The sportsbook app, powered...
Champions League final relocated from St Petersburg to Paris
UEFA has made the decision to relocate the Champions League final from St Petersburg to Paris, following Russia’s invasion of Ukraine yesterday.The governing body...
PDC intensifies fan exchanges with Interwetten partnership
The Professional Darts Corporation (PDC) has announced that sports betting platform Interwetten is to become the new main sponsor of all European Tour events...
Football hosting rights and sponsorships in doubt following Ukraine invasion
International sporting bodies have stated they will ‘closely monitor’ the situation in Ukraine, following Russia’s military invasion this morning. After months of tension, Russian troops...
LinkedIn connects with UEFA and FA in Women’s EURO 2022 sponsorship
UEFA and The FA have announced a partnership with professional social network, LinkedIn, which becomes the latest national sponsor of UEFA Women’s EURO 2022.Joining...
AC Milan finds first ever back of shirt sponsor in wefox
AC Milan has formed a partnership with wefox, which sees the European insurtech become the club’s official insurance partner and its first-ever back-of-shirt partner.Joining...
Gainbridge gains ‘prominent’ exposure in Formula 1 Crypto.com Miami Grand Prix
South Florida Motorsports (SFM), the promoter of the Formula One Crypto.com Miami Grand Prix, has formed a multi-year founding partnership with Gainbridge.In collaboration with...