Allwyn to oversee National Lottery sporting contributions as new licence holder
The operating rights to the UK National Lottery have changed hands, with Allwyn Entertainment taking the reins from Camelot. Making the announcement this morning, the...
F1 pushes for ‘digital transformation’ in Lenovo partnership
Formula One has formed an official partnership with Lenovo as the latter looks to utilise its technology across the competition’s operations.As the collaboration is...
Cricket Australia extends ‘supportive’ Toyota partnership
Cricket Australia has announced a four-year extension of its partnership with Toyota Australia that will include all areas of the game across the country. The...
IHF ‘pushes the boundaries’ of handball with SportFive extension deal
The International Handball Federation (IHF) has extended its partnership with sports marketing agency, SportFive, which continues as the official media and marketing partner of...
Mid-American Conference establishes data deal with Genius Sports
Genius Sports has formed an official sports data, fan engagement and integrity partnership with the Mid-American Conference (MAC). The MAC, a National Collegiate Athletic Association...
Ceará and Fortaleza strengthen Betcris’ LatAm recognition
Brazilian football clubs Ceará and Fortaleza have both formed individual partnerships with online sports betting platform Betcris.As the teams enter the 2022 Campeonato Brasileiro...
Bristol City ends two-season MansionBet partnership
Bristol City FC has announced that MansionBet is stepping down as the EFL Championship club’s principal partner at the end of the month.The decision...
Bowl Season links with Sportradar in entering the sports betting space
The Bowl Season has formed a collaboration with Sportradar which becomes an official partner of the collegiate American football series for the 2022/23 season.The...
Serie A brings in Puma as official technical partner
Serie A has announced a new long-term partnership with Puma which becomes the league’s official technical partner from the start of the 2022/23 football...
TATA IPL forms ‘tech-led, innovative and customised’ RuPay partnership
The Indian Premier League Governing Council (IPL GC) has announced RuPay, a product of National Payments Corporation of India (NPCI), as an official partner...