Champions League final relocated from St Petersburg to Paris
UEFA has made the decision to relocate the Champions League final from St Petersburg to Paris, following Russia’s invasion of Ukraine yesterday.The governing body...
PDC intensifies fan exchanges with Interwetten partnership
The Professional Darts Corporation (PDC) has announced that sports betting platform Interwetten is to become the new main sponsor of all European Tour events...
Football hosting rights and sponsorships in doubt following Ukraine invasion
International sporting bodies have stated they will ‘closely monitor’ the situation in Ukraine, following Russia’s military invasion this morning. After months of tension, Russian troops...
LinkedIn connects with UEFA and FA in Women’s EURO 2022 sponsorship
UEFA and The FA have announced a partnership with professional social network, LinkedIn, which becomes the latest national sponsor of UEFA Women’s EURO 2022.Joining...
AC Milan finds first ever back of shirt sponsor in wefox
AC Milan has formed a partnership with wefox, which sees the European insurtech become the club’s official insurance partner and its first-ever back-of-shirt partner.Joining...
Gainbridge gains ‘prominent’ exposure in Formula 1 Crypto.com Miami Grand Prix
South Florida Motorsports (SFM), the promoter of the Formula One Crypto.com Miami Grand Prix, has formed a multi-year founding partnership with Gainbridge.In collaboration with...
Crystal Palace expands sponsor portfolio with AstroPay addition
Crystal Palace FC and online payment solution provider AstroPay have signed a new agreement, with the latter named as the club’s training wear sponsor.As...
Alfa Romeo Orlen partners DRF Bets for 2022 F1 season
Alfa Romeo F1 Team Orlen has revealed that online and mobile wagering platform, DRF Bets, is its latest sponsor for the 2022 Formula One...
UCI pushes Mapei partnership forward ahead of 2023 World Championships
The Union Cycliste Internationale (UCI) has revealed that chemical manufacturing company, Mapei, is to become one of the official partners of the 2023 UCI...
Sportradar to provide bet monitoring to newly established US league
The United States Football League (USFL), a new professional American football league, has announced a foundational partnership with global sports technology company Sportradar.The league,...