UEFA reveals Socios.com as licensing product of its major competitions
UEFA has signed a sponsorship agreement with Socios.com as the fan token platform becomes a global licensing partner of the organisation.The collaboration also sees...
Lokomotiv Sofia adds Betano to team kit as latest official partner
Bulgarian professional football club, Lokomotiv Sofia, has revealed Betano as its official partner for the next three years, starting from the first official match...
UFC’s Makhachev strengthens crypto ties with Saitama sponsorship
Ultimate Fighting Championship (UFC) competitor, Islam Makhachev, has entered into a sponsorship agreement with cryptocurrency platform, Saitama.Building on the crypto-UFC relationship, the deal is...
Norwich City and West Brom partner DraftKings in fantasy sports plan
Norwich City Football Club has revealed DraftKings as the official fantasy sports partner of the team for the rest of the 2021/22 Premier League...
Stock Car Pro Series Brazil marks Betway’s debut in motorsport
Stock Car Pro Series Brazil has named Betway as an exclusive partner of the country’s touring car auto racing series.In Betway’s first ever motorsport...
French Rugby scores Parions Sport deal in RFU World Cup build...
The Fédération Française de Rugby (FFR) has named Parions Sport as the sponsor of France’s Men and Women’s XV teams until 2024.In signing its...
Vitality suspends West Ham deal following Zouma scandal
UK life insurance company, Vitality, has suspended its sponsorship of West Ham United after a video was released of Kurt Zouma kicking and hitting...
Formula One furthers Crypto.com’s presence with Miami Grand Prix
South Florida Motorsports (SFM) has named Crypto.com the official title partner of the Formula One Crypto.com Miami Grand Prix. The collaboration means that the cryptocurrency...
UFC finds first betting partner in Brazil with Stake.com
The Ultimate Fighting Championship (UFC) has expanded its partnership with cryptocurrency casino and sportsbook company, Stake.com, to now include Brazil.The original collaboration was announced...
Red Bull Racing reveals new F1 title sponsor as Oracle
Oracle has been named as Red Bull Formula 1 team’s new title sponsor in a partnership enhancement with the US-based technology company.Replacing Honda as...