LinkedIn connects with UEFA and FA in Women’s EURO 2022 sponsorship

UEFA and The FA have announced a partnership with professional social network, LinkedIn, which becomes the latest national sponsor of UEFA Women’s EURO 2022.Joining...

AC Milan finds first ever back of shirt sponsor in wefox

AC Milan has formed a partnership with wefox, which sees the European insurtech become the club’s official insurance partner and its first-ever back-of-shirt partner.Joining...

Gainbridge gains ‘prominent’ exposure in Formula 1 Crypto.com Miami Grand Prix

South Florida Motorsports (SFM), the promoter of the Formula One Crypto.com Miami Grand Prix, has formed a multi-year founding partnership with Gainbridge.In collaboration with...

Crystal Palace expands sponsor portfolio with AstroPay addition

Crystal Palace FC and online payment solution provider AstroPay have signed a new agreement, with the latter named as the club’s training wear sponsor.As...

Alfa Romeo Orlen partners DRF Bets for 2022 F1 season

Alfa Romeo F1 Team Orlen has revealed that online and mobile wagering platform, DRF Bets, is its latest sponsor for the 2022 Formula One...

UCI pushes Mapei partnership forward ahead of 2023 World Championships

The Union Cycliste Internationale (UCI) has revealed that chemical manufacturing company, Mapei, is to become one of the official partners of the 2023 UCI...

Sportradar to provide bet monitoring to newly established US league

The United States Football League (USFL), a new professional American football league, has announced a foundational partnership with global sports technology company Sportradar.The league,...

UEFA reveals Socios.com as licensing product of its major competitions

UEFA has signed a sponsorship agreement with Socios.com as the fan token platform becomes a global licensing partner of the organisation.The collaboration also sees...

Lokomotiv Sofia adds Betano to team kit as latest official partner

Bulgarian professional football club, Lokomotiv Sofia, has revealed Betano as its official partner for the next three years, starting from the first official match...

UFC’s Makhachev strengthens crypto ties with Saitama sponsorship

Ultimate Fighting Championship (UFC) competitor, Islam Makhachev, has entered into a sponsorship agreement with cryptocurrency platform, Saitama.Building on the crypto-UFC relationship, the deal is...