Vitality suspends West Ham deal following Zouma scandal

UK life insurance company, Vitality, has suspended its sponsorship of West Ham United after a video was released of Kurt Zouma kicking and hitting...

Formula One furthers Crypto.com’s presence with Miami Grand Prix

South Florida Motorsports (SFM) has named Crypto.com the official title partner of the Formula One Crypto.com Miami Grand Prix. The collaboration means that the cryptocurrency...

UFC finds first betting partner in Brazil with Stake.com

The Ultimate Fighting Championship (UFC) has expanded its partnership with cryptocurrency casino and sportsbook company, Stake.com, to now include Brazil.The original collaboration was announced...

Red Bull Racing reveals new F1 title sponsor as Oracle

Oracle has been named as Red Bull Formula 1 team’s new title sponsor in a partnership enhancement with the US-based technology company.Replacing Honda as...

Panther City Lacrosse Club forms ‘historic’ PlayUp partnership

Panther City Lacrosse Club has announced a partnership with PlayUp, as the latter becomes the National Lacrosse League (NLL) team’s first ever sports gaming...

Five Chilean Primera División clubs maximise Betway’s brand visibility

Betway has become the official premium partner of five football clubs in the Chilean First Division, in a deal brokered by 1190 Sports.The teams...

Growth of Ghana Women’s Premier League underscored in Betway partnership

The Ghana Women’s Premier League has gained a new development partner in online gambling company Betway, in a deal agreed by the Ghana Football...

HelloFresh delivers to new audiences in treble NHL partnerships

The National Hockey League’s (NHL) Nashville Predators, New York Islanders, and Los Angeles Kings have all announced HelloFresh as the first meal kit partner...

Arnold Clark Cup scores media partnership with Goal

The Arnold Clark Cup has named football publisher Goal as the official media partner of international women’s football competition, which features England, Spain, Canada,...

Campeonato Gauchão collaboration expands Betsson’s brand awareness in Brazil

Campeonato Gauchão has unveiled Betsson as the football championship’s latest sponsor which will be present in all commercial properties of the competition.The Swedish online...