Israel Start-Up Nation renamed Israel – Premier Tech in four year...

Manufacturing company Premier Tech has announced a partnership with the Cycling Academy, as the Israel Start-Up Nation is renamed to Israel - Premier Tech. The...

Toulouse FC becomes Betway’s first France-based partnership

Toulouse FC has announced a multi-year agreement which will see online betting and gaming platform Betway become an official sponsor of the team.In collaboration...

Man City supports sustainability while adding to partnership portfolio

Manchester City FC has formed a new partnership with renewable energy and sustainable development company Masdar, which will support a global sustainability campaign.Ahead of...

Swindon Town links with Stake.com ahead of Manchester City clash

Swindon Town FC has become the second UK football club to enter into a partnership with cryptocurrency betting firm Stake.com.Under the terms of the...

Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport

Sky Bet’s partnership with the English Football League (EFL), which was first established in 2013, has been described as one of the ‘most significant’...

Emirates Palace accommodates ‘collaborative’ Man City deal

Manchester City FC has formed a new partnership with Abu Dhabi-based Emirates Palace, becoming the club's luxury hotel partner.The new partnership will see the...

Maxbet nets exposure with ‘exciting’ Euroleague Basketball deal

Euroleague Basketball has formed a partnership with MaxBet, which becomes the premium betting partner of the Turkish Airlines EuroLeague and the 7DAYS EuroCup in...

Huddersfield Town boosts BK8 brand visibility until end of season

Huddersfield Town has named gambling firm BK8 as its official global betting partner for the remainder of the 2021/22 season.The company’s logo is set...

Bundesliga extends ‘accessible and interactive’ Sportradar deal

Bundesliga International has agreed to a five-year extension of its long-term data partnership with Sportradar.As the official provider of betting and streaming rights for...

FINA strives for growth of aquatics in Myrtha Pools extension deal

The International Swimming Federation (FINA) has extended its partnership with Myrtha Pools which will continue as one of the organisation’s official partners until 2025.For...