Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport
Sky Bet’s partnership with the English Football League (EFL), which was first established in 2013, has been described as one of the ‘most significant’...
Emirates Palace accommodates ‘collaborative’ Man City deal
Manchester City FC has formed a new partnership with Abu Dhabi-based Emirates Palace, becoming the club's luxury hotel partner.The new partnership will see the...
Maxbet nets exposure with ‘exciting’ Euroleague Basketball deal
Euroleague Basketball has formed a partnership with MaxBet, which becomes the premium betting partner of the Turkish Airlines EuroLeague and the 7DAYS EuroCup in...
Huddersfield Town boosts BK8 brand visibility until end of season
Huddersfield Town has named gambling firm BK8 as its official global betting partner for the remainder of the 2021/22 season.The company’s logo is set...
Bundesliga extends ‘accessible and interactive’ Sportradar deal
Bundesliga International has agreed to a five-year extension of its long-term data partnership with Sportradar.As the official provider of betting and streaming rights for...
FINA strives for growth of aquatics in Myrtha Pools extension deal
The International Swimming Federation (FINA) has extended its partnership with Myrtha Pools which will continue as one of the organisation’s official partners until 2025.For...
Inter Miami FC names XMANNA as first ever sleeve sponsor
Inter Miami CF has announced a partnership with software technology company XMANNA to become the club’s first-ever jersey sleeve sponsor.The multi-year collaboration also sees...
Worcester Warriors runs Tebwin.com sports betting partnership
Gallagher Premiership Rugby club Worcester Warriors has named online casino and sportsbook Tebwin.com the official betting partner of the team.In a bid to increase...
Olympique de Marseille brings interaction to Asian markets with JBO
French Ligue 1 side Olympique de Marseille has extended its partnership with Just Bet Online (JBO) as the club’s official asia betting partner.The collaboration...
BBL players given additional support under £7m 777 Partners investment
The British Basketball League (BBL) has announced that 777 Partners has invested £7 million in return for a 45% stake in the professional league. The...