Sevilla FC has extended its deal with TLCBet – the official Asia betting partner of the La Liga club.

The collaboration looks to improve on Sevilla’s internalisation with a focus on the Asian market, as the betting platform seeks to help boost fan engagement for the team.

Jorge Paradela, Business General Manager at Sevilla FC, commented: “In keeping with Sevilla FC’s grand project of international growth, it’s vital for us to couple our brand with growing, innovative companies like TLCBet. 

“This enduring Asia Betting Partner deal marks another important step for our club and another key building block internationally, even against the challenging economic backdrop which is facing many elite clubs across the planet.”

Furthermore, the platform will enable fans of the Spanish to access more ‘exclusive’ content, offers and experiences. In current and future campaigns, the partners will look to achieve a greater engagement across the whole consumer market in Asia.

A spokesperson for TLCBet, added: “We’re thrilled to bolster our ongoing association with one of the most decorated European sides of recent times in Sevilla FC. Working alongside a club that boasts such a track record of sustained success at the elite level underscores our ongoing commitment to growing Spanish La Liga followers. 

“We can’t wait to witness the club scaling greater heights in both La Liga and on the European stage throughout 2021/22 and beyond. TLCBet enjoys a stellar history in football with a sponsorship portfolio to match.”

Moreover, ​​the organisation claims that Weibo and Wechat – the clubs social media account – will be seen expanding throughout the partnership in the ‘immediate future’.

Middlesbrough FC encountered a similar partnership with TLCBet in 2016, which saw the brand gain further recognition in football through pitch-side LED advertising, the official club website and social media channels.

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