Challenging the IOC: How Enhanced Games plans to change athletics
Imagine a packed arena. Noise echoing off every surface. A man in his 50s crouches in the blocks. Then… silence. The gun fires. He...
La Liga breaks revenue records with €5bn for 2023/24 season
La Liga has reported record-breaking revenue and sustained commercial growth in its financial results for the 2023/24 season.Spain’s top-flight football league revealed that total...
Casey’s to partner with UFC and WWE as part of TKO...
TKO Group’s Takeover Weekend in Kansas City from 24-28 April will bring on board Casey’s as a sponsoring partner for its UFC, Professional Bull...
Toyota to help fuel cricket grassroots growth with the ECB
The England and Wales Cricket Board (ECB) has confirmed Toyota as its principle partner and will commit to helping foster new growth throughout the...
MLS, MLS NEXT and NEXT Pro to unify under Kitman Labs...
Major League Soccer (MLS) and Kitman Labs have announced an extension to their partnership by streamlining operations alongside MLS NEXT Pro and MLS NEXT. Under...
FC Barcelona’s Raphinha promotes Bitget and La Liga’s crypto education
FC Barcelona forward Raphinha features in La Liga and Bitget’s - a cryptocurrency exchange - latest campaign highlighting the parallels between football and trading. The...
Barcelona S.C. scores big with 1xBet sponsorship
Barcelona S.C., one of Ecuador’s largest football clubs, has announced online gambling company 1xBet as its main sponsor in a deal that runs through...
Crypto promotion at the heart of ATP Tour – Bitpanda deal
The ATP Tour has added a new sponsoring partner for the 2025 season in the form of European crypto company Bitpanda. Bitpanda will become an...
F1 agrees latest sponsorship deal with Barilla Group
Formula One (F1) has confirmed that its latest sponsorship partner Barilla Group has signed a multi-year deal that will begin for this season. The pasta...
Atletico seals kit partner future with Nike for another decade
Atletico Madrid has confirmed it has renewed its kit sponsorship deal with Nike, which will see the agreement eclipse over 30 years of partnership. The...