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BREAKING
Football
Time to read: 3 min
Leeds United and Adidas agree partnership extension following record kit sales
November 4, 2024
FIFA Club World Cup
BREAKING
Europe
Time to read: 3 min
FIFA nets first commercial partner for stateside Club World Cup
November 1, 2024
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Latest News
Time to read: 3 min
Morgan Stanley creates new sports investment portfolio
November 1, 2024
Women's golf Using golf clubs To help twist To warm up body before the play game with blurred soft nature background.
BREAKING
Europe
Time to read: 2 min
KPMG applauds women’s golf resurgence with sponsorship renewal
November 1, 2024
Professional Soccer Football Match Championship on Stadium with Disappointed Coach Training Players. Teams Attacks, Plays in Pass. Major League Cup World Tournament Concept. Back View.
13:41
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Features
Time to read: 5 min
Lost trust? How the Football Manager delay impacts licensing
November 1, 2024
Sutton United players celebrating win in the previous round vs Chertsey.
BREAKING
Features
Time to read: 7 min
How Sutton Utd will harness FA Cup’s commercial power in Birmingham City clash
October 31, 2024
Barclays Women's Super League (WSL)
BREAKING
Europe
Time to read: 3 min
FA unveils ‘Reaching Higher’ women’s football strategy
October 31, 2024
KYIV, UKRAINE - MAY 24, 2018: Olympique Lyonnais feminin football players celebrating victory in UEFA Women's Champions League final Wolfsburg-Lyon.
BREAKING
Europe
Time to read: 3 min
Unstoppable: UEFA's bold investment in women's football
October 30, 2024
BREAKING
Features & Analysis
Time to read: 4 min
Inter hits club record revenues as AC Milan earns second year of profitability 
October 30, 2024
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Comment
Time to read: 5 min
SPORTEL Monaco: how can sports maximise the rewards of sponsorships?
October 29, 2024
UFC Octagon during Fight Night: Brunson vs. Machida in Brazil.
BREAKING
Latest News
Time to read: 3 min
UFC launches KICK channel to enhance live viewing experiences
October 29, 2024
Max Verstappen (NED) Redbull Racing RB18 during Formula 1 Italian Grand Prix in Monza ITA, Sept 14 2022.
BREAKING
Asia
Time to read: 2 min
Formula 1 continues commercial growth with 188BET renewal
October 28, 2024
Barcelona, Spain. 28th Oct, 2023. Jude Bellingham celebrates after scoring a goal during the LaLiga EA Sports match between FC Barcelona and Real Madrid CF at the Estadi Olimpic Lluis Companys.
BREAKING
Fan Engagement
Time to read: 2 min
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
October 25, 2024
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Basketball
Time to read: 2 min
bet365 takes local sponsorship approach to US sports
October 25, 2024
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BREAKING
Football
Time to read: 2 min
Southampton scores fintech partnership with Ebury
October 24, 2024
SILVERSTONE, UNITED KINGDOM - July 09, 2023: Max Verstappen, from The Netherlands competes for Red Bull Racing. Race day for the 2023 Formula 1 British Grand Prix
BREAKING
Latest News
Time to read: 2 min
Formula 1 builds on Americas momentum with new Amex agreement
October 24, 2024
NHL
BREAKING
Latest News
Time to read: 3 min
NHL renews long-standing military support partnership
October 24, 2024
BREAKING
Boxing
Time to read: 3 min
Saudi’s Riyadh Season deepens UK boxing relationship with BOXXER
October 24, 2024
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BREAKING
Basketball
Time to read: 2 min
Golden State Warriors dive into blockchain with Coinbase
October 23, 2024
NHL doubles down in Nordics with two betting partnerships
BREAKING
Europe
Time to read: 4 min
NHL doubles down in Nordics with two betting partnerships
October 23, 2024
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Data
Time to read: 2 min
Kitman Labs extends Rangers partnership to optimise talent performance
October 23, 2024
BREAKING
Advertisement
Time to read: 3 min
Labour vows to hear new evidence on Gambling advertising
October 23, 2024
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BREAKING
Basketball
Time to read: 3 min
Nike continues as long-term kit supplier of NBA & WNBA
October 22, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026