Barcelona S.C. scores big with 1xBet sponsorship
Barcelona S.C., one of Ecuador’s largest football clubs, has announced online gambling company 1xBet as its main sponsor in a deal that runs through...
Crypto promotion at the heart of ATP Tour – Bitpanda deal
The ATP Tour has added a new sponsoring partner for the 2025 season in the form of European crypto company Bitpanda. Bitpanda will become an...
F1 agrees latest sponsorship deal with Barilla Group
Formula One (F1) has confirmed that its latest sponsorship partner Barilla Group has signed a multi-year deal that will begin for this season. The pasta...
Atletico seals kit partner future with Nike for another decade
Atletico Madrid has confirmed it has renewed its kit sponsorship deal with Nike, which will see the agreement eclipse over 30 years of partnership. The...
Aston Villa partners with Legends to emphasise new revenue driver
Aston Villa is aiming to provide more fan experiences by partnering with Legends to create ‘best-in-class’ supporter packages. Legends, a global premium experiences company, has...
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
Pepsi continues its long-running partnership with UEFA as a principal partner and sponsor of the UEFA Women’s Champions League. The international beverage brand signed a...
PFA NI to tackle gambling-related harm among players with Gamban
The Professional Footballers’ Association of Northern Ireland (PFA NI) has increased its focus on gambling-related harm through a partnership with Gamban, a blocking software.As...
River Plate reaps the commercial rewards of the Club World Cup
Argentine football club River Plate has reportedly used its upcoming FIFA Club World Cup appearance to secure a new commercial deal.According to La Página...
AC Milan expands global presence with LatAm betting partnership
AC Milan has named Brazilian gambling operator Reals its official betting partner for the LatAm region.The collaboration looks to increase AC Milan’s visibility and...
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
Bundesliga club Borussia Dortmund have joined forces with NFL franchise the Pittsburgh Steelers to launch a partnership centred around fan engagement. Both sporting teams will...