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Stake’s UFC links strengthened further with Alex Pereira
BREAKING
Asia
Time to read: 2 min
UFC and Pepperstone come together to expand across Asia
November 19, 2024
Vegas Golden Knights
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Europe
Time to read: 2 min
BetMGM strengthens NHL ties with Vegas Golden Knights renewal
November 15, 2024
credit: Rokas Tenys/Shutterstock
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Latest News
Time to read: 2 min
UFC to leverage IBM’s AI technology to enhance viewing experience
November 15, 2024
hand holding American football ball on Christmas tree background.
BREAKING
Latest News
Time to read: 2 min
NFL Christmas games bring big ad sales to Netflix
November 15, 2024
credit: Shutterstock
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Latest News
Time to read: 2 min
Aston Martin F1 Team signs long-term apparel Puma partnership
November 13, 2024
credit: JessicaGirvan/Shutterstock
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Football
Time to read: 2 min
Tottenham Hotspur enhances digital security with ExpressVPN
November 13, 2024
New York, NY, USA - August 18, 2024: Fanatics Fest NYC 2024 at Javits Center, featuring legendary athletes, interactive exhibits, and exclusive merchandise. Photos and story by Howard Weiss.
BREAKING
Boxing
Time to read: 2 min
Centre ring partner revealed ahead of Jake Paul vs Mike Tyson
November 12, 2024
Argentina flag waving at cloudy sky background. the Argentine Republic flag.
BREAKING
Football
Time to read: 3 min
Argentine football club “lack respect” by fielding influencer 
November 12, 2024
Sascha Alexander Zverev during the Australian Open AO 2024 Grand Slam tennis tournament on January 26, 2024 at Melbourne Park in Melbourne, Australia.
BREAKING
Latest News
Time to read: 2 min
Zverev and Bitpanda unite with shared ‘high standards’
November 11, 2024
credit: Jay Hirano/Shutterstock
BREAKING
Latest News
Time to read: 3 min
Ferrari F1 Team brings IBM onboard to enhance its digital presence
November 11, 2024
Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?
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Comment
Time to read: 11 min
Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?
November 11, 2024
credit: Marta Fernandez Jimenez/Shutterstock
BREAKING
Football
Time to read: 3 min
FC Barcelona signs long-term, lucrative deal extension with Nike
November 11, 2024
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Africa
Time to read: 2 min
Premier Soccer League doubles down on responsible betting
November 8, 2024
credit: Federico Guerra Moran/Shutterstock
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Features & Analysis
Time to read: 3 min
WSL enlists Anomaly to significantly bolster league’s brand
November 8, 2024
credit: ph.FAB/Shutterstock
BREAKING
Europe
Time to read: 2 min
AC Milan partners with SPRIBE to tap into online casino sector
November 8, 2024
WARSAW, POLAND - 21 SEPTEMBER, 2023: UEFA Europa Conference League group stage match, Legia Warszawa vs Aston Villa F.C. 3:2 o.p: Jhon Duran of Aston Villa.
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Latest News
Time to read: 2 min
Aston Villa looks to grow ‘global presence’ in latest deal 
November 7, 2024
UFC, owned by TKO Group Holdings
BREAKING
Latest News
Time to read: 3 min
UFC revenue feels the hit of fewer Q3 events as TKO reports financials
November 7, 2024
Rugby symbol: Game scene from a Rugby Match (RFL).
BREAKING
Fan Engagement
Time to read: 5 min
British & Irish Lions enhance digital experience with 2025 kit
November 6, 2024
credit: Shutterstock
BREAKING
Hospitality
Time to read: 3 min
OnLocation to continues as the NFL’s official hospitality provider
November 6, 2024
Pitch view at Civitas Metropolitano arena - the official playground of FC Atletico.
BREAKING
Europe
Time to read: 2 min
Atlético Madrid keeps betting links in deal with Asian firm
November 5, 2024
SportsGrid pens deal with leading golf influencer Paige Sprianac
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Golf
Time to read: 2 min
SportsGrid pens deal with leading golf influencer Paige Sprianac
November 4, 2024
Belo Horizonte, MG, Brazil - June 09, 2024. Illustrative editorial. A hand holds the Olympic rings with colors representing the continents, set against the backdrop of an Olympic stadium.
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Latest News
Time to read: 3 min
ANOC partners with Peak Sport to provide Olympic uniforms
November 4, 2024
credit: Shutterstock
BREAKING
Data
Time to read: 3 min
Ligue 1 to overhaul digital content strategy in partnership with WSC Sports
November 4, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026