Chelsea confirms new shirt sponsor just days before end of Premier...
Chelsea FC confirmed DAMAC Properties as its front-of-shirt sponsor yesterday (30 April) for the remainder of the 2024/25 season. The Dubai-headquartered company will also become...
Pepsi signs Putellas, James and more to grow women’s football
Pepsi has announced a new roster of several high-profile women’s football players ahead of this summer’s UEFA Women’s EURO 2025. Joining existing Pepsi ambassador Leah...
West Ham Utd & Lyca Mobile continue community-based initiatives
West Ham United and longstanding partner Lyca Mobile have continued its fan community initiative with the launch of several community based workshops. The duo will...
FC Basel latest football club to partner with Bitpanda
Swiss football club FC Basel has named European crypto company Bitpanda its front-of-shirt sponsor starting from the 2025/26 season. The multi-year agreement will see Bitpanda...
Salah’s selfie seals a moment money can’t buy for Google Pixel
Liverpool star Mohamed Salah highlighted the power of commercial partnerships in modern football with an iconic celebration on Sunday.After scoring the club's fourth goal...
Chelsea FC latest to partner with a ticketing firm with Ticketmaster
Chelsea FC has announced a multi-year partnership with Ticketmaster, making the platform the Premier League club’s official ticketing partner. As part of the deal, Ticketmaster...
Challenging the IOC: How Enhanced Games plans to change athletics
Imagine a packed arena. Noise echoing off every surface. A man in his 50s crouches in the blocks. Then… silence. The gun fires. He...
La Liga breaks revenue records with €5bn for 2023/24 season
La Liga has reported record-breaking revenue and sustained commercial growth in its financial results for the 2023/24 season.Spain’s top-flight football league revealed that total...
Casey’s to partner with UFC and WWE as part of TKO...
TKO Group’s Takeover Weekend in Kansas City from 24-28 April will bring on board Casey’s as a sponsoring partner for its UFC, Professional Bull...
Toyota to help fuel cricket grassroots growth with the ECB
The England and Wales Cricket Board (ECB) has confirmed Toyota as its principle partner and will commit to helping foster new growth throughout the...