Premier League adds Coca-Cola as latest partner for next season
The Premier League named Coca-Cola as its new official soft drink partner yesterday (May 21) in a deal set to commence at the start...
PDC explains why darts won’t follow boxing’s Middle East model
Boxing’s commercial success in the Middle East has been significant, prompting other sports to consider following a similar path. Darts is often mentioned in...
SailGP bets on docuseries to grow audience
SailGP has unveiled its first docuseries, Uncharted, offering a rare inside look at Jimmy Spithill’s transition from sailor to team CEO as the league...
Arsenal is taking lessons from Amazon not Manchester United
As Arsenal teams up with NTT DATA for a digital transformation partnership, Chief Commercial Officer Juliet Slot reveals why the club is rethinking what...
Visa’s Click to Pay for UEFA tickets to provide enhanced security...
Visa introduced its Click to Pay solution for football fans today (May 20), allowing for the purchasing of tickets for the UEFA Women’s EURO...
Private equity finds a footing in the NFL
A potential stake sale in the Los Angeles Chargers signals a growing interest from private equity in the traditionally closed ranks of NFL ownership.In...
Five Premier League clubs in limbo as betting brands disappear
*This is an evolving story. This piece was edited on May 16 to show TGP Europe had left the market.Several Premier League clubs...
Online trading poised to replace betting sponsorships in football
Sponsorships within sports are an attractive concept to businesses from every sector. Each sport is like its own stage at a musical festival, they’re...
Strong Q1’s from WWE and UFC raise TKO’s 2025 outlook
UFC and WWE parent company TKO Group has raised its revenue targets for 2025, backed by rising revenues at two of its valuable companies. For...
Visa continues as longstanding FIFA partner with new Club World Cup
Visa will continue its longstanding partnership with FIFA following a 7 May announcement it will become an official partner of the 2025 FIFA Club...