Private equity finds a footing in the NFL
A potential stake sale in the Los Angeles Chargers signals a growing interest from private equity in the traditionally closed ranks of NFL ownership.In...
Five Premier League clubs in limbo as betting brands disappear
*This is an evolving story. This piece was edited on May 16 to show TGP Europe had left the market.Several Premier League clubs...
Online trading poised to replace betting sponsorships in football
Sponsorships within sports are an attractive concept to businesses from every sector. Each sport is like its own stage at a musical festival, they’re...
Strong Q1’s from WWE and UFC raise TKO’s 2025 outlook
UFC and WWE parent company TKO Group has raised its revenue targets for 2025, backed by rising revenues at two of its valuable companies. For...
Visa continues as longstanding FIFA partner with new Club World Cup
Visa will continue its longstanding partnership with FIFA following a 7 May announcement it will become an official partner of the 2025 FIFA Club...
Spotify enhances football presence with EA Sports FC 25 integration
Spotify continues its breakthrough into football by announcing a new activation within EA Sports FC 25 for fans and players in Australia and Saudi...
It’s not just about putting logos on ads for Unilever at...
It is shaping up to be a blockbuster summer for women’s sport in the UK, with the Lionesses aiming to defend its European Championship...
River Plate bets big on global growth with Betano
Argentine football giant River Plate announced a partnership with online betting brand Betano on May 6, as the club looks to strengthen its position...
PwC’s F1 deal signals a broader shift in sport
Formula 1 has entered a new kind of race—one powered not by aerodynamics or engine specs, but by consultancy. Announced ahead of the 2025 Miami...
Chelsea confirms new shirt sponsor just days before end of Premier...
Chelsea FC confirmed DAMAC Properties as its front-of-shirt sponsor yesterday (30 April) for the remainder of the 2024/25 season. The Dubai-headquartered company will also become...