Female Olympic athletes’ sponsorship value soars in ‘unique window of equality’
The sponsorship value and profile of female athletes has increased during a ‘unique window of equality’ provided by the upcoming 2020 Tokyo Olympic Games,...
NBA’s Boston Celtics form Socios.com partnership
National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com.As part of the collaboration, Socios.com will have a digital presence...
Betting ads cut by 47% during Euro 2020 from 2018 World...
The number of television betting adverts shown on ITV during the 2020 UEFA European Championships has reduced by almost half compared to the 2018...
UFC secures ‘historic’ Crypto.com sponsorship deal
The Ultimate Fighting Championship (UFC) has named cryptocurrency platform Crypto.com as the mixed martial arts (MMA) promotion’s official fight kit partner.Beginning on Saturday at...
PwC joins Paris 2024 domestic sponsorship programme
Professional services firm PricewaterhouseCoopers (PwC) has been designated as a domestic sponsor of the Paris 2024 Olympic Games.Along with joining the event in the...
Coinbase places ESL Gaming at the ‘forefront of technology’
Esports tournament organiser and production company ESL Gaming has aligned with cryptocurrency platform Coinbase.Under the terms of the deal, the company will become the...
ECB and Sky Sports promote The Hundred to new audiences
The England and Wales Cricket Board (ECB) and broadcaster Sky Sports have teamed up with the Lego Group ahead of The Hundred tournament launch.The...
AS Roma strikes Hyundai shirt sponsorship renewal
Serie A club AS Roma has renewed its existing sponsorship agreement with automotive manufacturer Hyundai.Under the terms of the deal, the Korean car company...
NBA turns up Tencent Music Entertainment collaboration
The National Basketball Association (NBA) has teamed with Chinese music streaming service Tencent Music Entertainment (TME).As part of the partnership, TME’s QQ Music platform,...
‘Local legislation’ prompted UEFA to ban VW rainbow adverts at Euro...
UEFA prevented sponsors of the 2020 UEFA European Championships from advertising using LGBTQ colours at two of the tournament’s quarter-final fixtures due to the...