St Louis City, the Major League Soccer (MLS) expansion franchise set to join the league in 2023, has signed its second major sponsorship arrangement with local bank Together Credit Union.
As a result of the partnership, the St Louis, Missouri-based financial institution will become the official banking partner of the club, and will also gain the naming rights to the ‘Together Credit Union Club’, a social venue on the stadium’s main concourse.
Additionally, the bank will offer exclusive St Louis City-branded debit and credit cards including stadium offers to its customers.
“Our partnership with Together Credit Union is extremely special to the club because of our shared values and commitment to the city,” commented Carolyn Kindle Betz, St. Louis City chief executive.
“How incredible is it that both of St. Louis City SC’s first two founding partners are so deeply rooted in the St. Louis community? We couldn’t ask for anything better than that.”
The agreement follows on from the club’s partnership with Elevate Sports Ventures, formed with the intention of supporting the new team’s sponsorship activities – assisting with connecting brands to the team and its stadium – as well as its ticket sales ahead of the MPS expansion.
In other stateside football news, the MLS recently announced plans to launch a lower-division league by 2022, beginning in late March with a championship final scheduled for early December, and featuring 20 teams along with the potential for independently owned teams.