PDC inks Manscaped sponsorship tie-up
The Professional Darts Corporation (PDC) has formed a partnership with men’s grooming and hygiene brand, Manscaped.As part of the deal, the PDC has designated...
Tour de France Femmes enlists FDJ as major partner
The Tour de France Femmes has signed up France’s National Lottery operator, La Française des Jeux (FDJ), as a major partner for the next...
UEFA reminds Euro 2020 teams of commercial contracts following Ronaldo fall-out
UEFA has reminded countries competing in the 2020 European Championships of their sponsorship obligations after players snubbed two of the tournament’s drinks partners in...
Valencia becomes first club to ink Socios.com shirt sponsorship
Valencia CF has announced the launch of the LaLiga club’s official fan token in conjunction with Chiliz - owners of the Socios.com fan engagement...
Cazoo expands Matchroom Sport sponsorship
Matchroom Sport has expanded its principal sponsorship agreement with UK car retailer Cazoo.Under the terms of the multi-year deal, the agreement will encompass six...
MansionBet strikes Bristol City sponsorship renewal
MansionBet has renewed its principal partnership with English Football League (EFL) side Bristol City.Under the terms of the agreement, the Gibraltar-based online sportsbook will...
McLaren Racing explores NFT expansion with Tezos
McLaren Racing has selected Tezos as the team’s official technical partner in a new multi-year technical partnership across Formula One, INDYCAR and esports. Through the...
Horizm strikes fifth football partnership with Everton
Digital inventory firm Horizm has forged its fifth agreement with an English professional football club, partnering with Everton.The deal will see the Premier League...
Roca backs Spanish national team’s Euro 2020 campaign
The Spanish national football team has signed bathroom company Roca as its newest sponsor in greater China.As part of the deal, brokered by the...
The Action Network inks NHL content collaboration
The Action Network has inked a content-based partnership with the National Hockey League (NHL).As part of the collaboration, the sports media company will provide...