Unibet enters motorsport with NASCAR Stewart-Haas Racing tie-up
Kindred Group-owned Unibet has formed a partnership with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick, representing the betting brand’s first US motorsports...
Liverpool unlocks new sponsorship category with Kodansha
Liverpool FC has named Japanese publisher Kodansha as the Premier League club’s new official publications partner.Focusing on community, Kodansha - a publisher of television...
Betway launches Olympic-themed esports challenges
Online sports betting operator Betway has launched a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges, in cooperation with Blast Premier.An extension of Betway’s...
Betsul signs on as Sport Club Internacional sponsor
Brazilian football club Sport Club Internacional has partnered with South American sports betting platform, Betsul.Under the terms of the agreement, the Betsul brand will...
Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines.Marking the Bears’...
Aston Villa enlists OB Sports as new sleeve sponsor
Premier League club Aston Villa has designated OB Sports as a new principal partner and new exclusive official sleeve partner.Under the terms of the...
Castore inks first rugby sponsorship with Saracens
Sportswear brand Castore has inked a long-term deal with newly promoted Premiership Rugby side Saracens.Launching on 1 July, the deal will cover the men’s,...
Rugby Australia brews up Green Coast Lager tie-up
Rugby Australia has struck a sponsorship agreement with Stone and Wood Brewing ahead of the new international season.Under the terms of the deal, Stone...
LaLiga turns over record €5.045bn income for 2019/20
The Spanish LaLiga has posted record high revenue of €5.045 billion for the COVID-hit 2019/20 season, representing a 3.6% uplift in income compared to...
Ralph Lauren enters esports sponsorship with G2
Luxury clothing brand Ralph Lauren has been named as the exclusive fashion outfitter of G2 Esports.As part of the partnership, Ralph Lauren and G2...