Sportradar seals CBA League broadcasting and data tie-up
Sportradar has inked a multi-year partnership with the Chinese Basketball Association (CBA), which comes into effect during the current 2020/21 season.Sportradar will utilise its...
New report calls for sports clubs to end sponsorship with ‘high...
New research has called on sports clubs and leagues to review sponsorship agreements with companies that have a high carbon footprint, including automotive manufacturers,...
Real Madrid to generate €120m in revenue with in-stadium casino plans
Real Madrid’s redevelopment of the Bernabéu stadium will include space for a casino, capable of generating around €120 million in revenue for the Spanish...
1/ST Bet extends ambassadorial deal with NBC Sports’ Eddie Olczyk
Sports broadcaster and iconic former National Hockey League (NHL) player Eddie Olczyk has signed a three-year renewal with 1/ST Bet, having first formed a...
Chelsea backs local businesses in free sponsorship initiative
Chelsea FC has extended an invitation to local firms to apply for free sponsorship inventory to boost small businesses amid the pandemic, as part...
Premier League clubs pencil gambling shirt sponsorship meeting
Premier League clubs will convene to discuss the future of partnering with gambling operators for shirt sponsorships at a stakeholder meeting scheduled for Thursday,...
OneFootball drives ‘football’s digital transformation’ with Spurs, BVB and DFB link-ups
OneFootball has announced the German Football Association (DFB), Borussia Dortmund and Tottenham Hotspur as new company shareholders, with the DFB becoming the first national association...
Lyon selects AliExpress as short-term sleeve sponsor
Olympique Lyonnais has landed online retail service AliExpress as its shirt sleeve rights sponsor for the remainder of the 2020/21 season.Under the terms of...
World Athletics consults stakeholders on new roadmap
World Athletics has launched a survey which will canvass the opinions of partners and media to create a ‘World Plan’ for the next eight...
Just Eat serves up league-wide UEFA sponsorship
UEFA has signed Just Eat Takeaway.com as a sponsor to 11 of the European governing body’s flagship men and women’s tournaments.The multi-competition deal covers...