The Chilean national football team has selected Betsson as La Roja’s first official betting partner, penning an agreement with the Federacion de Futbol de Chile (FFC) until December 2022.
The gambling brand joins Nike, Coca-Cola, Banco Santander and Claro supermarkets as a principal partner of La Roja – the team eyeing qualification for the 2022 FIFA World Cup in Qatar.
“The passion that the Chileans have for football is one of the strongest we’ve seen in Latin America,” noted Andrea Rossi, Commercial Director Latin America at Betsson.
“Through this partnership with the Chile national football team we want to add value to the football fans in the country, support the national team in Copa America and be part of the exciting World Cup journey and share the hope to see Chile qualify for their 10th appearance in the World Cup tournament.”
In addition to becoming a principal partner of La Roja, Betsson has also signed former captain Iván Zamorano as its Chilean brand ambassador.
The 54-year-old represented Chile at the 1998 World Cup, along with four Copa America tournaments, spending time on the books of Real Madrid and Inter Milan.
“We are very happy to have Betsson as the new digital sponsor of La Roja,” remarked Sebastián Iturriaga, Marketing Manager of FFC. “It is a company with a great presence in sports worldwide and with significant growth in recent years. Undoubtedly this alliance will be beneficial for both parties.”
The Stockholm-listed operator has pursued imminent growth in South America, targeting early regulated market entries within Chile and Brazil.
“Betsson will accompany La Roja throughout its qualifying journey for the FIFA World Cup Qatar 2022,” Betsson proclaimed in its sponsorship statement. “For Betsson, the Chilean national team represents an outstanding brand not only on a sports level but also as a strong social element.”
Chile currently sits fifth on the CONMEBOL qualifying standings, aiming to secure a top-four finish to directly qualify for the Qatar 2022 World Cup, avoiding an inter-confederation play-off.