AFC expands Continental Tires sponsorship for Asian Cup
The Asian Football Confederation (AFC) has extended its agreement with German tire manufacturer Continental Tires for a further four years, to cover national team...
ECB and Vitality continue extensive sponsorship deal
Health and life insurance company Vitality is set to extend its role as the official health and wellbeing sponsor of the England and Wales...
Dundalk FC seals record commercial deal with BetRegal
Dundalk Football Club has partnered with BetRegal in an agreement which marks the biggest commercial deal in the League of Ireland side’s history.Under the...
DHL to deliver British and Irish Lions’ South African tour
The British and Irish Lions has renewed its sponsorship agreement with DHL Express for the rugby union team’s tour of South Africa.Along with acting...
NFL extends sponsorship deals on both sides of the Atlantic
The National Football League (NFL) has re-signed Old El Paso as its UK sponsor for the second year in a row, whilst also extended...
Burger King becomes ‘Burger Queen’ in unique Stevenage FC women partnership
Fast food chain Burger King has partially rebranded as ‘Burger Queen’ in support for the Stevenage FC women’s team.Last year, the American company signed...
Crystal IS technology strengthens Miami Dolphins’ fight against COVID-19
National Football League (NFL) franchise the Miami Dolphins has installed a new air purification system within its facilities to fight the COVID-19 pandemic.Crystal IS, a US-based company owned by...
Orange introduces 5G network to Tour de France in renewed ASO...
The organiser of the Tour de France, the Amaury Sport Organisation (ASO), has extended its 21-year partnership with telecommunications corporation Orange.The agreement, which was...
DCMS to probe sports relationship and dependency with betting
UK betting and sports stakeholders have been put on notice, as Oliver Dowden, Secretary of State for Digital, Culture, Media and Sport (DCMS) confirmed...
Beyond Sport Global Awards winners dedicate resources to gender equality in...
Beyond Sport Global has announced the winners of its ‘2020 Sport for Gender Equality Collective Impact Award’, selecting four initiatives that will each receive...