Saudi Pro League extends Samsung deal until end of 2024/25 season
The Saudi Pro League (SPL) has extended its partnership with Samsung to last until the duration of the 2024/25 season. Samsung will remain a gold...
Ex-England captain Matt Dawson: ‘huge slice of American sports pie lends...
During the opening rounds of the Six Nations, eagle-eyed fans may have noticed a collaboration featuring Scopely’s Monopoly Go! - the widely popular mobile...
F1 crypto links continue to grow as Aston Martin signs Coinbase...
Aston Martin has penned a sponsorship deal with American cryptocurrency exchange Coinbase ahead of the 2025 Formula One season.The motorsports team and Coinbase have...
Stake deepens LatAm presence in Chile with Club Deportivo Ñublense
Online betting and casino platform Stake has agreed a new sponsorship deal with Chilean football team Club Deportivo Ñublense. The agreement will see the Stake...
SBC Summit Rio: Brazil’s First Post-Regulation Event Kicks Off Next Week
SBC Summit Rio returns next week for its second edition, now hosted at Riocentro, the largest exhibition space in Latin America.With 15,000 attendees expected—marking...
Trump Jr.’s investment fuels Enhanced Games’ PED revolution
Donald Trump Jr's 1789 Capital has co-led a multi-million-dollar Series B for the Enhanced Games, an Olympic-style event allowing the use of performance-enhancing drugs...
UFC and Monster sign “historic” nine-figure agreement
UFC has announced a record partnership with Monster Energy, marking the third renewal between the two organisations since 2015. As the official energy drink partner...
What are Stake’s Brazil and Italy sports marketing options post-UK exit?
Stake states that it will focus on the Italian and Brazilian gaming markets, having already built up an extensive sports marketing portfolio in the...
Belgian football clubs face crackdown on gambling sponsorships
Belgian football clubs must fully comply with new rules banning betting and gambling sponsors from being displayed to audiences.The Kansspelcommissie, Belgium’s Gambling Commission, has...
Williams Racing rebranded ‘Atlassian Williams Racing’ for 2025 F1 season
Williams Racing has reached an agreement with Atlassian that sees the product software company become a title sponsor of the Formula 1 team. Now renamed...