ATP to focus on “great stories” following Overtime partnership
The ATP has partnered with sports media company Overtime to appeal to younger audiences through ‘behind-the-scenes’ tennis content. At the centre court of this deal...
PSV looks to “unlock” full commercial potential with Wasserman
Dutch football club PSV Eindhoven (PSV) has enlisted the help of sports, music and entertainment company, Wasserman to strengthen its commercial strategy.Before implementing any...
Inter Miami secures up to 10 sponsors ahead of 2025 MLS...
Inter Miami are gearing up for the MLS season off the pitch as the club has confirmed the renewal of 10 key sponsorships. The David...
Cantona promotes responsible gambling in ParionsSport campaign
Manchester United legend Eric Cantona is part of the new ‘King Eric’ campaign promoted by French online sportsbook ParionsSport. La Française des Jeux (FDJ)...
Manchester City continues digital transformation with Publicis Sapient
In a bid to continue to transform its digital infrastructure, Manchester City has announced a new global multi-year partnership with Publicis Sapient. The digital consultation...
Coca-Cola resolves FIFA legal dispute for Club World Cup sponsorship
Long standing FIFA partner Coca-Cola has resolved a legal dispute with the international football governing body to become a sponsor of the revamped FIFA...
Seconds Out to “supercharge” boxing content with kwiff sponsorship
The boxing ecosystem is benefiting from increased visibility, with YouTube channel Seconds Out attracting sponsorship from betting brand kwiff.This deal marks the Eaton Gate...
Olympics gains new marketing push as IOC signs TCL as new...
The International Olympic Committee (IOC) and global technology company TCL have agreed a new global partnership that sees the latter become the official worldwide...
Australia’s NRLW could expand to 18 teams in future says Commission...
The Australian Rugby League Commission (ARLC) has announced plans to expand the National Rugby League Women’s Premiership (NRLW) following a huge increase in viewership.Peter...
Champions League football helps Arsenal cut 2023/24 losses to £17m
Arsenal’s return to the UEFA Champions League in the 2023/24 campaign had a huge impact on its financial performance, highlighting that in the business...