Manchester City continues digital transformation with Publicis Sapient
In a bid to continue to transform its digital infrastructure, Manchester City has announced a new global multi-year partnership with Publicis Sapient. The digital consultation...
Coca-Cola resolves FIFA legal dispute for Club World Cup sponsorship
Long standing FIFA partner Coca-Cola has resolved a legal dispute with the international football governing body to become a sponsor of the revamped FIFA...
Seconds Out to “supercharge” boxing content with kwiff sponsorship
The boxing ecosystem is benefiting from increased visibility, with YouTube channel Seconds Out attracting sponsorship from betting brand kwiff.This deal marks the Eaton Gate...
Olympics gains new marketing push as IOC signs TCL as new...
The International Olympic Committee (IOC) and global technology company TCL have agreed a new global partnership that sees the latter become the official worldwide...
Australia’s NRLW could expand to 18 teams in future says Commission...
The Australian Rugby League Commission (ARLC) has announced plans to expand the National Rugby League Women’s Premiership (NRLW) following a huge increase in viewership.Peter...
Champions League football helps Arsenal cut 2023/24 losses to £17m
Arsenal’s return to the UEFA Champions League in the 2023/24 campaign had a huge impact on its financial performance, highlighting that in the business...
Saudi Pro League extends Samsung deal until end of 2024/25 season
The Saudi Pro League (SPL) has extended its partnership with Samsung to last until the duration of the 2024/25 season. Samsung will remain a gold...
Ex-England captain Matt Dawson: ‘huge slice of American sports pie lends...
During the opening rounds of the Six Nations, eagle-eyed fans may have noticed a collaboration featuring Scopely’s Monopoly Go! - the widely popular mobile...
F1 crypto links continue to grow as Aston Martin signs Coinbase...
Aston Martin has penned a sponsorship deal with American cryptocurrency exchange Coinbase ahead of the 2025 Formula One season.The motorsports team and Coinbase have...
Stake deepens LatAm presence in Chile with Club Deportivo Ñublense
Online betting and casino platform Stake has agreed a new sponsorship deal with Chilean football team Club Deportivo Ñublense. The agreement will see the Stake...