United Sports Collective formed to wave sponsorship flag for five US...
The governing bodies of US cycling, sailing, rowing, fencing and squash have combined sports sponsorship efforts under one entity, United Sports Collective (USC).This marks...
UFC’s Tom Aspinall to feature in casino marketing campaign with SPRIBE
UFC interim heavyweight champion Tom Aspinall has become an ambassador for SPRIBE, a software developer specialising in casino gaming.Aspinall joins fellow UFC athletes and...
Formula One 2024 revenue up but profit takes a hit
Formula One continues to find winning ways according to the motorsports series’ latest financial results, with revenue continuing to climb year-over-year.The racing championship, which...
Tom Brady-backed Birmingham City attracts Coral sponsorship
Birmingham City’s partnership portfolio continues to strengthen as the club’s new ownership era involving NFL star Tom Brady progresses, with betting brand Coral becoming...
UFC & WWE post “record financial performances” for 2024
The TKO merger of the UFC and WWE in 2023 continues to be a financial success, with both combat organisations posting “record financial performances”. Within...
Aston Villa offers “unprecedented prizes” via blockchain extension
Aston Villa FC has expanded its presence in the Web3 space via the launch of a digital sticker album in partnership with blockchain provider...
PGA Tour’s Creator Classic to be broadcast on YouTube
The PGA Tour’s influencer event ‘The Creator Classic Series’ has brought onboard YouTube as a streaming and presenting sponsor. YouTube will fit seamlessly into the...
Saudi Pro League partners with Footballco to drive fan engagement
The Saudi Pro League (SPL) has launched Yalla SPL, an English-language show on YouTube, in partnership with Footballco. Aiming to appeal to Gen-Z audiences, the...
British & Irish Lions bring Dove onboard to launch limited products
The British & Irish Lions and Rugby Australia are preparing for their summer tour down under by bringing in Dove Men+Care as a partner...
Serie A clubs set for major revenue boost as betting sponsorship...
Serie A clubs in Italy could be set for additional revenues as the country’s ban on betting sponsorship and advertising is reportedly set to...