UFC & WWE post “record financial performances” for 2024
The TKO merger of the UFC and WWE in 2023 continues to be a financial success, with both combat organisations posting “record financial performances”. Within...
Aston Villa offers “unprecedented prizes” via blockchain extension
Aston Villa FC has expanded its presence in the Web3 space via the launch of a digital sticker album in partnership with blockchain provider...
PGA Tour’s Creator Classic to be broadcast on YouTube
The PGA Tour’s influencer event ‘The Creator Classic Series’ has brought onboard YouTube as a streaming and presenting sponsor. YouTube will fit seamlessly into the...
Saudi Pro League partners with Footballco to drive fan engagement
The Saudi Pro League (SPL) has launched Yalla SPL, an English-language show on YouTube, in partnership with Footballco. Aiming to appeal to Gen-Z audiences, the...
British & Irish Lions bring Dove onboard to launch limited products
The British & Irish Lions and Rugby Australia are preparing for their summer tour down under by bringing in Dove Men+Care as a partner...
Serie A clubs set for major revenue boost as betting sponsorship...
Serie A clubs in Italy could be set for additional revenues as the country’s ban on betting sponsorship and advertising is reportedly set to...
ATP to focus on “great stories” following Overtime partnership
The ATP has partnered with sports media company Overtime to appeal to younger audiences through ‘behind-the-scenes’ tennis content. At the centre court of this deal...
PSV looks to “unlock” full commercial potential with Wasserman
Dutch football club PSV Eindhoven (PSV) has enlisted the help of sports, music and entertainment company, Wasserman to strengthen its commercial strategy.Before implementing any...
Inter Miami secures up to 10 sponsors ahead of 2025 MLS...
Inter Miami are gearing up for the MLS season off the pitch as the club has confirmed the renewal of 10 key sponsorships. The David...
Cantona promotes responsible gambling in ParionsSport campaign
Manchester United legend Eric Cantona is part of the new ‘King Eric’ campaign promoted by French online sportsbook ParionsSport. La Française des Jeux (FDJ)...