UFC and Monster sign “historic” nine-figure agreement
UFC has announced a record partnership with Monster Energy, marking the third renewal between the two organisations since 2015. As the official energy drink partner...
What are Stake’s Brazil and Italy sports marketing options post-UK exit?
Stake states that it will focus on the Italian and Brazilian gaming markets, having already built up an extensive sports marketing portfolio in the...
Belgian football clubs face crackdown on gambling sponsorships
Belgian football clubs must fully comply with new rules banning betting and gambling sponsors from being displayed to audiences.The Kansspelcommissie, Belgium’s Gambling Commission, has...
Williams Racing rebranded ‘Atlassian Williams Racing’ for 2025 F1 season
Williams Racing has reached an agreement with Atlassian that sees the product software company become a title sponsor of the Formula 1 team. Now renamed...
Stake ordered to exit UK throwing sponsorship deals into question
Online betting company and Everton FC sponsor Stake has been told that it will have to exit the British market by the UK Gambling...
UK National Lottery operator partners with McLaren Racing
Allwyn, the operator of the UK National Lottery, has partnered with the McLaren Racing F1 team in its second Formula One-focused sponsorship of the...
Messi & LeBron James lead Beats’ ‘Listen to Your Heart’ campaign
Beats has brought onboard two of its biggest ambassadors, Lionel Messi and LeBron James, to headline the launch of its ‘Listen to Your Heart’...
INEOS faces legal action over All Blacks sponsorship payment
New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...
MLS secures CENTURY 21 sponsorship for upcoming 2025 season
Major League Soccer (MLS) is ramping up anticipation for its 30th season by partnering with real estate company CENTURY 21. Becoming the official real estate...
Chelsea says Live Nation to “bring huge value” as sleeve sponsor
Chelsea FC has named Live Nation, the parent company of Ticketmaster, as a principal partner. Following the agreement, Live Nation’s logo features on the Chelsea...