AC Milan’s Matteo Signorini on modern sponsorship
AC Milan’s deal with Coca‑Cola took more than seven years to close, Matteo Signorini has disclosed, highlighting the growing complexity of elite football partnerships.Long‑term,...
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Ronaldo continues to set financial records
Cristiano Ronaldo’s record earnings sees him sit above some of the globe’s most recognised athletes following a lucrative contract renewal. For a third consecutive year,...
Brazil’s sponsorship evolution: Why regulation is raising the bar, not lowering...
As betting restrictions tighten across Latin America, Sofascore's Ricardo Peixoto argues the shift is filtering out noise and forcing brands to add real valueBrazilian...
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
Since becoming the headline sponsor of the PDC World Darts Championship, Paddy Power has leveraged the star power of Luke Littler, as well as...
Barcelona drops ZKP blockchain partner over Andrew Tate ties
FC Barcelona has scrapped its blockchain sponsorship with ZKP after links to controversial influencer Andrew Tate raised reputational concerns.FC Barcelona has ended its sponsorship...
Insider Sport’s Top 10 Stories of 2025
We wanted to take this opportunity to wish you a happy festive season and to say thank you for being a loyal reader and...
12 Days of Christmas: A year in sport
A year defined by shifting power, new economics and unexpected upheavals, 2025 gave the sports industry no shortage of storylines. From governance shocks to...
From golden Lionesses to global streams: Sport’s defining year
PHA Group's Dan Funston walks through some of the biggest sports stories of 2025, reflecting on the rise of women's sports and how the...
How Target Darts is complementing Littler and its roster’s elite talent
Luke Littler heads into the 2026 PDC World Championship as the reigning champion and now under Target Darts’ management, with CEO James Tattersall outlining...