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Partnership playbook logo
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Partners
Time to read: 1 min
Partnership Playbook: Coca Cola, KIA, SureWin and more
November 5, 2025
Canterbury and Premiership Women's Rugby (PWR) announce renewal.
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Features
Time to read: 7 min
Canterbury to ‘shout loudly’ after PWR renewal
November 4, 2025
2026 FIFA World Cup
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Features
Time to read: 5 min
2026 World Cup set to be the biggest ever - it needs a brand strategy at the same level
October 31, 2025
Lionesses lift the Women's Euros 2025 trophy
BREAKING
Broadcasting
Time to read: 4 min
Women’s sport tops UK TV in 2025 as Euros lift reach
October 30, 2025
Partnership playbook logo
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Partnership Playbook
Time to read: 7 min
Partnership Playbook: Coca-Cola, Mastercard, Uber, and more
October 29, 2025
Chelsea handed fine for secret payments breach.
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Integrity
Time to read: 4 min
When a crest becomes a lure
October 22, 2025
Partnership playbook logo
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Investment
Time to read: 1 min
Partnership Playbook: Apple, Spotify, William Hill and more
October 22, 2025
Rugby symbol: Game scene from a Rugby Match (RFL).
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Advertisement
Time to read: 3 min
Rugby, cricket, tennis 'low risk' under new gambling ad rules 
October 16, 2025
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00:54
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Features & Analysis
Time to read: 7 min
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
October 15, 2025
Image of a small toy basketball and football on top of a wad of dollar bills, representative of spot fixing
BREAKING
Features
Time to read: 8 min
TotoGaming explains why sport needs betting sponsors to survive
October 10, 2025
Sportel Monaco 2025
BREAKING
Latest News
Time to read: 7 min
SPORTEL Monaco unveils powerhouse speaker lineup
October 9, 2025
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Comment
Time to read: 7 min
Designit: Choosing the right Premier League sponsor to connect to the club’s soul
October 9, 2025
Partnership playbook logo
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Features
Time to read: 1 min
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
October 8, 2025
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
BREAKING
Features
Time to read: 7 min
How brands are winning fans in women’s football
October 7, 2025
KYIV, UKRAINE - SEPTEMBER 7, 2021: ATP Challenger Tour banner on the net of Kyiv Tennis Park central court seen during the ATP Challenger Kyiv Open game Georgii KRAVCHENKO (UKR) v Joris DE LOORE (BEL).
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Latest News
Time to read: 2 min
What the latest ATP Challenger Tour deal reveals about tennis
October 3, 2025
Sportel Monaco 2025
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Latest News
Time to read: 2 min
Insider Sport returns to SPORTEL Monaco 2025
October 3, 2025
Barclays Women's Super League (WSL)
BREAKING
Features
Time to read: 6 min
Can WSL clubs rise to the Lionesses’ challenge?
October 3, 2025
Partnership playbook logo
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Features
Time to read: 1 min
Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
October 1, 2025
England women lifting rugby world cup trophy
BREAKING
Latest News
Time to read: 2 min
Red Roses’ World Cup win sees big returns for sponsors
October 1, 2025
Kyiv, Ukraine, May 30, 2025. Close-up of a white Nottingham Forest football jersey with embroidered club logo and stars.
BREAKING
Europe
Time to read: 3 min
Nottingham Forest turns sponsor ban into marketing opportunity
September 24, 2025
Mike James playing in EuroLeague
BREAKING
Basketball
Time to read: 3 min
EuroLeague's new commercial strategy amidst growing NBA Europe talks
September 24, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: Chubb,Starling, Sephora, STANLEY and more
September 24, 2025
Old Trafford
BREAKING
Financial Results
Time to read: 4 min
Are padded seats the secret to Manchester United's record revenue?
September 18, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026