SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...
Tally Technology: How to create lasting and valuable fan relationships
Juli Ferré Nadal of Tally Technology writes for Insider Sport on how sports rights holders can embrace a new breed of activation platforms to...
Lars Rensing: The metaverse can provide sports fans with ‘a new...
Lars Rensing is the CEO of blockchain solution provider Protokol, an arm of ARK, and has over four years of experience in the growing...
Insider Analysis: How the connection between NFTs and sports flourished
Non-Fungible Tokens (NFTs) have stormed into the sports space over the past year, with prominent partnerships between sports teams and leagues and NFT platforms...
Newcastle United Saudi takeover flags human rights concerns
The Saudia Arabian led takeover of Newcastle United becomes increasingly likely as concerns are raised due to the state’s previous accusations of human rights...
Nielsen Sports: UEFA Women’s Champions League ‘bridging the gap’
Earmarked as an ‘extraordinary moment of history’ by the European Club Association, the reforms to the UEFA Women’s Champions League sees the tournament take...
Fitzboydon: European Super League could open up a ‘football civil war’
The formation of the new European Super League (ESL) could provoke a ‘football civil war’, with UEFA no longer holding a ‘monopoly’ on the...
How will the European Super League affect sponsors and rights-holders?
Alliances between top European clubs and sponsoring brands could be ‘seen as even more of a premium’ following the formation of the European Super...
Football’s Festive Featurettes: Everton’s greatest gift to young supporter
The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...
Football’s Festive Featurettes: Reindeer on the loose at Cobham
The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...