The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
Gambling advertising censorship: Will Premier League clubs’ revenues plummet?
The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped...
Sideline Moves: Manchester United stadium project makes progress
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Flutter’s Brazilian “conscious sponsorship” approach goes beyond betting
Brazil’s regulated gambling sector is maturing, and Flutter’s Marco Ferreira Elias tells Insider Sport that compliance is now a core strategy when it comes...
Baller League is built on borrowed attention
Baller League has been bragging about its popularity, but built on stars, clips and hype, how long can it really last?Baller League has always...
Football directors need to answer for their decisions, not ‘head coaches’
Football boardrooms are always busy, somewhat tense, but recent managerial changes, or ‘head coach’ changes, suggest the battle for authority and decision making has...
Sideline Moves: DeChambeau’s Kalshi deal rules out PGA return
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Sideline Moves: Luke Littler signs largest-ever darts agreement
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
The Olympics clock is ticking toward irrelevance
The Enhanced Games is changing the rules of sport and the Olympics only have Los Angeles 2028 to show they can still compete.It has...
Sideline Moves: Chelsea to name new head coach after Maresca
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...