Motorsport Network: The importance of fan engagement to teams and consumers
The global health pandemic has significantly shifted a lot of sporting organisation’s business strategies due to a lack of live sport, with most of...
Hall of Fame Resort: How to make a sports-specific business model...
American football is one of the biggest and most profitable sports in America. The popularity of American football, particularly the NFL, has led one...
The esports report: Spotify partners with Riot Games whilst NSE strikes...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
The esports report: ReKTGlobal acquires Fearless Media as Dignitas rebrands CS:GO...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Empire Play: The challenges with esports broadcasting in the Middle East
Broadcast and media rights for esports has become an ever-changing topic in recent years, with platforms such as Twitch and Youtube striking exclusive streaming...
Matchroom looks to maximise engagement with innovative Fight Camp gamble
Many sporting leagues and organisations have began to re-emerge following lockdown, however, few comebacks will be as innovative as Matchroom Boxing’s unique venture this...
KSW CEO Martin Lewandowski preparing for a safe but sensational return...
With an action-packed card this weekend, KSW is preparing to be the first major MMA promotion outside of the Americas to return to live-action.Ahead...
Stateside push? Expanding the boundaries of cricket engagement
The US market has emerged as a surprise market of interest for cricket, as it looks to continue the momentum it had built up...
The esports report- Hitmarker and NUEL enhance uni pathway and ENCE...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Interbrand: How brands can win sports fans over behind closed doors
Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events...