Sportradar: Using in-race data to drive Formula One fan engagement
Offering an extensive range of data points to uncover ‘hidden insights and stories’ is key to driving engagement among Formula One (F1) enthusiasts, according...
Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...
UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership
The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...
Various cities ‘at risk’ of losing Euro 2020 hosting status
Bilbao, Dublin and Glasgow are all ‘at risk’ of losing co-hosting duties for the delayed 2020 European Championships, with UEFA considering cutting the three...
La Liga clubs fall short of €2 billion income amid pandemic
Clubs across the top two tiers of Spanish football have lost out on more than €2 billion in total income during the 2019/20 and...
Pirelli to conclude long-standing Inter Milan collaboration
Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign.The Italian...
DAZN chooses Kevin Mayer as streaming service’s new Chairman
Digital sports streaming service DAZN Group has hired Kevin Mayer as the new Chairman of the Board of Directors.The former Disney executive will ‘provide...
SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...
With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...
Boris Johnson backs UK and Ireland’s 2030 World Cup bid
The British government has pledged its support to the UK and Ireland’s proposed bid to host the 2030 FIFA World Cup, with Prime Minister...
FC Barcelona offers ‘full collaboration’ to police amid ‘Barcagate’ scandal
FC Barcelona has said it has provided its ‘full collaboration’ to the legal and police authorities after Catalan police visited the offices of the...