Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Realife Tech: How digital fan solutions can boost clubs’ revenue streams

As the COVID-19 pandemic accelerated the need for digital solutions and the appetite for a personalised fan experience has become insatiable.Adam Goodyer, CEO and...

UEFA Champions League nearing ‘ideal’ revamp agreement

Chairman of the European Club Association, Andrea Agnelli, has revealed a new Champions League format is ‘very close’ to being agreed upon, but the...

Arsenal and Manchester United report financial difficulties

Premier League football clubs Arsenal and Manchester United have reported further financial difficulties, with the latter recording a net debt of £455.5 million in...

Bundesliga 2019/20 revenue dips for first time in 15 years

The Bundesliga saw more than a five percent dip in revenue during the 2019/20 campaign, the German Football League’s (DFL) annual economic report has uncovered.Figures...

Newcastle United rebuffed by High Court amid Premier League legal battle

Newcastle United owner and British billionaire Mike Ashley is still hoping to push through Saudi Arabia’s proposed Public Investment Fund (PIF) takeover bid, with the...

Fantastec – Steve Madincea – sports clubs’ social initiatives must not...

Speaking to Insider Sport, Steve Madincea, Founding Director of Fantastec and Fantastec SWAP, discussed his company’s approach to fan engagement, the increase of socially...

Football Index in disarray following dividend cut

Football player stock exchange, Football Index, has prompted an investor exodus after making the decision to reduce dividends paid for each player transaction, leading to a...

Sportradar: Using in-race data to drive Formula One fan engagement

Offering an extensive range of data points to uncover ‘hidden insights and stories’ is key to driving engagement among Formula One (F1) enthusiasts, according...

Connecting Brands: How influencer marketing has helped the sports sector ride...

Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...

UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership

The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...