Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Southampton FC realigns with Hummel for next five years

Premier League club Southampton FC has reunited with sportswear brand Hummel, penning a new five-year agreement with the manufacturer.Hummel manufactured Saints’ kits between 1987...

Raiders owner Mark Davis confirms purchase of WNBA team

Owner of the National Football League (NFL) franchise Las Vegas Raiders, Mark Davis, has confirmed that he is on the verge of purchasing the...

Toronto Maple Leafs chosen as subject of Amazon docu-series

The Toronto Maple Leafs will be the first National Hockey League (NHL) franchise chosen as the subject of Amazon’s All or Nothing documentary series.The...

England and GB Hockey seal ‘landmark’ Vitality sponsorship deal

England Hockey and Great Britain Hockey have penned three-year sponsorship deals with medical insurance firm Vitality.Under the terms of the principal partnership, which has...

Rugby Premiership follows European counterparts with postponement

England’s top tier Gallagher Rugby Premiership has made the decision to postpone matches by two weeks, following a similar decision by its European counterparts.The...

AFC names Sportradar as video and data distribution partner

The Asian Football Confederation (AFC) has enlisted the services of Sportradar, signing an eight-year global data and video rights contract with the digital media...

Silver Lake eyeing minority stake in New Zealand Rugby

New Zealand Rugby (NZR) is in advanced talks with private investment firm Silver Lake which would see the US company take a minority stake...

Donald Trump’s Bedminster course loses PGA golf championship

The PGA of America has voted to terminate an agreement to stage the 2022 PGA Championship at Donald Trump’s Bedminster course, President Jim Richerson...

Shay Segev and James Rushton named new DAZN Co-CEOs

Shay Segev has been appointed as the Co-Chief Executive Officer of sports streaming platform DAZN, alongside James Rushton.Segev, who left Entain Plc after just...

NFL viewership drops 7% amid presidential election and pandemic

The National Football League (NFL) viewership fell by seven percent in 2020, compared to 2019, new figures have shown.According to Nielsen, broadcasts drew in...