Swansea City makes cryptocurrency debut with Mercuryo deal

Swansea City's Liberty Stadium

Swansea City has joined a range of other global football clubs in entering the cryptocurrency trade, having signed a deal with fintech company Mercuryo.

Under the terms of the agreement, Mercuryo will sponsor the Swans’ home matches for the 2020-21 season the team’s exclusive cryptocurrency partner.

Furthermore, the firm will benefit from advertisements aired on the team’s official SwansTV network, posts on the club’s social media channels, branding on LED boards around the perimeter of the field during each home game as well as a partnership match.

Swansea currently stand at second place in the EFL Championship, far ahead of fierce rivals Cardiff City, and will gain automatic promotion to the Premier League if this position is maintained at the end of the season.

“We would like to welcome Mercuryo into our club partnership portfolio for this season. We are excited to work together with our new partner to achieve excellent results on our way to the Premier League,” said Rebecca Edwards-Symmons, Head of Commercial at Swansea City.

Mercuryo is a digital assets payments service operating in Europe, with a current customer base of over 600,000 people and 180 businesses.

The company has a stated mission of making ‘cryptocurrencies more accessible for everyone on the globe’ by utilising its flagship products, a digital asset wallet and widget.

Petr Kozyakov, co-founder and CBDO of Mercuryo, said: “The partnership between Mercuryo and Swansea City signifies the union of sports and technology. 

“Sharing the same values – determination, teamwork, performance – it’s an excellent opportunity to connect the fans of two vibrant communities. Swansea is a brilliant club, and we are thrilled to support them on their way to the Premier League.”

Swansea are the latest professional football club to enter the global cryptocurrency market, following Serie A giants and seven-time Champions League winners AC Milan.

The Rossoneri formed a partnership with Socios.com, enhancing fan engagement through the use of ‘Fan Token’ coins.