AC Milan announces ‘symbolic’ EA partnership

AC Milan has struck a multi-year partnership with Electronic Arts (EA) which sees the Rossoneri become exclusive to EA Sports’ FIFA franchise. As part of...

Crystal Palace strikes W88 front-of-shirt partnership

Crystal Palace has signed a front-of-shirt sponsorship deal with global online gaming brand, W88, for the 2020/21 campaign. As a result of the partnership, the...

FA Cup final on BBC garners 8.2m viewers

BBC’s broadcast of the FA Cup final between Arsenal and Chelsea recorded a peak viewership of 8.2m, becoming the most-watched football match this season. The...

TOTO announces history making Eredivisie sponsorships 

TOTO, the monopoly sports betting and football pool operator in the Netherlands, has agreed nine sleeve sponsorship deals with top-flight football teams in the...

Ligue 1’s Dijon boosts engagement with Twitch agreement

Twitch has struck an agreement with Dijon FCO which will see the Ligue 1 side livestream it’s two friendlies against fellow domestic competitors FC...

PIF cites ‘prolonged process’ for Newcastle takeover collapse

Newcastle United’s £300m takeover by Amanda Staveley, the Reuben brothers and the Public Investment Fund of Saudi Arabia (PIF) has officially been called off,...

Osasuna replaces Hummel with Adidas as official kit supplier

La Liga side CA Osasuna has announced a four year deal with Adidas which will see the German brand become its new kit provider. The...

COVID-19 implications cost top clubs €751m in brand value

The cost of COVID-19 has severely affected the brand value of multiple football clubs with the top 50 teams losing a total of €751m...

BT Sport teams with Insight TV to produce a women’s football...

BT Sport has partnered with Insight TV, a millennial-focused broadcaster, content creator and format seller, to co-produce a reality competition series focused on women’s...

Arsenal boosts fan engagement with Intel Sports extension

Arsenal has announced a two year extension to its partnership with Intel Sports, allowing the football club to continue using its True View technology...