Serie A selects Minute Media for NA expansion
Serie A Calcio has named Minute Media as its official content partner to increase digital engagement in North America.The agreement aims to leverage Minute...
DAZN nets LaLiga Italy and Portugal renewal and raises UK fees
DAZN has secured an extension to its media rights deals with LaLiga in Portugal and Italy whilst also increasing its subscription fee for British...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
ITV brings Serie A football to free-to-air viewers
ITV has announced that it will be showing live Serie A football matches free-to-air from this weekend until the end of the season.Each week,...
TIM & DAZN strike Serie A deal in ‘renewed market approach’
Telecom Italia (TIM) and DAZN have signed a new agreement to allow TimVision customers to continue watching the Serie A for the next five...
Francesco Totti named Betsson.sport ambassador in Italy
Italian football legend Francesco Totti has been named an ambassador for Betsson.sport.Stockholm-listed Betsson praised Totti for his ‘exceptional talent’ and ‘illustrious career’, whilst the...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
From the San Siro, to the Burj Khalifa – How AC...
There aren’t many football clubs across Europe steeped in history and tradition more than AC Milan. Whether that be for its iconic home of...
Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in...
UEFA confident in Super League case despite ECJ ruling
The ill-fated European Super League (ESL) is back in the headlines following a ruling against UEFA and FIFA by the European Court of Justice...