Santa Margherita strengthens collaboration with Italian champions

After its sponsorship of the 2020/21 Serie A title, Santa Margherita is strengthening its collaboration with Inter Milan by becoming the team’s official wine...

Serie C coverage secured via Eleven’s Amazon partnership

Eleven has sealed an agreement to be distributed on Amazon Prime Video in Italy, showcasing its Serie C coverage through the platform. The collaboration provides...

S.S Lazio names Binance new shirt sponsor

S.S. Lazio has announced an agreement with Binance, for the latter to become the club's new main jersey sponsor.  In collaboration with the blockchain ecosystem...

Eleven diversifies Belgium football content with LIVENow deal

LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis. Hoping...

Eight Serie A clubs partner with eToro

Eight clubs in Italy's Serie A have secured a new partnership with eToro, a social trading and investment platform, for the 2021/22 season. In partnership...

Fiorentina partner Olybet in international development boost

ACF Fiorentina has signed an agreement for sports betting platform, Olybet, to gain exposure at the Artemio Franchi Stadium in being named its official...

Juventus announces Bitget as club’s first sleeve partner

Juventus FC has signed an agreement which titles Bitget as its official sleeve partner - the first in the history of the club. As of...

United Rugby Championship secures free-to-air Italian coverage

The United Rugby Championship (URC) will be broadcast free-to-air across Italy, as a result of an agreement signed with the Italian Rugby Federation (FIR)...

Juventus and Parimatch reiterate partnership commitment

Juventus and international sports betting and gaming technology company Parimatch have confirmed their continued commitment to the ongoing partnership. The operator has announced its intention...

EA Sports to bring ‘unique characteristics of football’ with Seria A

EA Sports has announced its new partnership with Lega Serie A, beginning with the FIFA 22 title, which includes 14 exclusively licensed teams. In line...