Footstock names Chris Kamara as new brand ambassador
Former footballer and Sky Sports presenter Chris Kamara has been named as Footstock’s new brand ambassador for the 2020/21 season.
As a result of the...
London Marathon reunites with Flora in headline sponsorship agreement
The London Marathon has reunited with plant-based margarine brand Flora after signing a headline sponsorship agreement with the firm from 2020 to 2023.
In celebration...
Cadbury develops Premier League portfolio with Arsenal partnership
Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official...
Southampton readies new front-of-shirt sponsor following LD Sports cancellation
Southampton Football Club’s front-of-short sponsor LD Sports has reportedly decided to cancel its three year deal with the side after just one season, according...
World Snooker Championship extends Betfred partnership
The World Snooker Championship has extended its title sponsorship with UK bookmaker Betfred, with the new deal set to last until at least 2022.
Both...
TPD adds Ascot to tracking data distribution portfolio
Total Performance Data (TPD) has been selected as the new tracking data distribution partner for Ascot Racecourse, and will support the track in leveraging...
BT Sport agrees to broadcast remaining UEFA Women’s Champions League fixtures
BT Sport has bolstered its ‘summer of sport’ line-up by confirming that it will broadcast the remaining knockout stages of the 2019/20 UEFA Women's...
FA Cup slashes prize pool and removes replays for 2020/21 season
The Emirates FA Cup schedule has been officially confirmed for the 2020/21 season, with the domestic competition not holding any replays and featuring a...
Sky Sports extends Ascot partnership until 2024
Sky Sports Racing has extended its domestic pay TV and digital platforms partnership with Ascot Racecourse, meaning that the channel will cover all of Ascot's...
Man City celebrates businesses with Cadbury partnership
Following in the footsteps of fellow Premier League side Chelsea, Manchester City has signed a multi-year partnership with Mondelēz International which sees Cadbury become...