‘If you can’t walk the walk, avoid talking the talk’ –...

UEFA Euro 2024
UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...

Ninth tier club eyes up Premier League after $4.5m bitcoin investment

Bitcoin gold coin and defocused chart background.
Real Bedford FC has announced that Winklevoss Capital, owned by Gemini founders Cameron and Tyler Winklevoss, has made a $4.5m bitcoin investment into the...

Sheffield Utd face 2024/25 points deduction as EPL maintains strict financial...

The Premier League has docked Sheffield United two points, due to be taken away from the South Yorkshire club in the 2024/25 season. Sheffield United...

The Athletic editor Alex Kay-Jelski named Director of BBC Sport

The Athletic editor Alex Kay-Jelski named Director of BBC Sport
Alex Kay-Jelski has been confirmed as the new Director of BBC Sport to replace the outgoing Barbara Slater. His tasks will include engagement with external...

BOXXER appoints communication veteran to accelerate growth

BOXXER show.
BOXXER has appointed the former WWE and Formula E global communications leader, Dan Humphreys, to the newly-created role of Chief Communications Officer.In his new...

Sky and BBC remain WSL media partners in one year extension

Women's Super League (WSL)
The Women’s Super League (WSL) has confirmed the renewal of its media rights contracts with Sky Sports and BBC Sport for one more year. Sky...

William Hill ‘gears up’ for Grand National with iconic 3D projection

William Hill, the official betting partner of the Grand National Festival, has lit up Liverpool’s city centre with a 3D projection ahead of one...

Premier League has to prove its virtues to avoid government regulation

Premier League has to prove its virtues to avoid government regulation
Premier League CEO Richard Masters has warned against the potential introduction of banking industry-style regulations to the governance of UK football. Masters made these remarks...

Florida Panthers sign Hard Rock Bet as debut sportsbook partner

Florida Panthers
The NHL’s Florida Panthers has signed a multi-year deal with Hard Rock Digital, specifically with the company's Hard Rock Bet sportsbook. This marks the first...

Fulham selects IMG to support sales of ‘world-class’ experiences

Conceptual image provided by IMG.
Fulham FC has signed a multi-year agreement with IMG to support its hospitality sales for the Premier League football club’s new Riverside Stand at...